Cibi e Bevande
Snacking brand Rewind unveils 9V battery flavoured corn chips
The desire to touch your tongue to a 9-volt battery is something millions around the world have been tempted by. Pop legend Britney Spears was even asked once in an interview whether she had done so, resulting in a viral video clip. Rewind now offers a snackable way to revisit one of the 90's weirdest shared experiences - no batteries required.
Launching first in the Netherlands , with other European markets to follow, Rewind is a bold new player in the snack aisle, blending nostalgia with exciting flavours. The range also includes Cheese & Onion, Tangy Sriracha, Creamy Paprika, and BBQ & Honey.
"It was definitely an unusual brief," says , who led the development of the flavour.
"We used a blend of citric acid and sodium bicarbonate to create the tongue-tingling effect, and balanced it out with mineral salts which give the chips a metallic tang. The result is surprisingly tasty and it's definitely a flavour that sparks curiosity."
, says: ""Rewind is a brand inspired by nostalgia, so we thought what better way to launch but with one of the most nostalgic shared experiences — a delicious tribute to a weird universal memory that tastes just like those careless teenage afternoons. And if chips flavoured like 9-volt batteries aren't for you, we have a range of classics available with a modern twist"
For now, a first limited run is available, and those interested in trying can show their interest via @RewindChips_NL on Instagram..
The full Rewind range includes: Cheese & Onion, Tangy Sriracha, Creamy Paprika, BBQ & Honey.
The 9-volt battery flavoured chips contain no actual battery components. We do recommend or condone licking, biting, or otherwise ingesting real batteries.
View original content:https://www.prnewswire.co.uk/news-releases/snacking-brand-rewind-unveils-9v-battery-flavoured-corn-chips-302507090.html