Hainan Holds Events to Enhance Its International Reputation

To further enhance the tourism and culture international promotion, Hainan will dispatch delegations to five major tourist markets, namely Russian language market, Japanese and Korean market, Southeast Asian market, Hong Kong, Macau and Taiwan market and Australian, New Zealand, European and American market, to carry out over 30 tourism and culture exchange events. It will also promote itself through International Music Promotion Conference in European and American markets, such as France and Germany, which will enhance Hainan's image and attract more international friends to understand and love Hainan.

To further enhance the tourism and culture international promotion, Hainan will dispatch delegations to five major tourist markets, namely Russian language market, Japanese and Korean market, Southeast Asian market, Hong Kong, Macau and Taiwan market and Australian, New Zealand, European and American market, to carry out over 30 tourism and culture exchange events. It will also promote itself through International Music Promotion Conference in European and American markets, such as France and Germany, which will enhance Hainan's image and attract more international friends to understand and love Hainan.

Wu Muye, a well-known pianist, is invited to be the event ambassador and "BoBoYeah", a local cartoon image, is selected as the mascot. They will travel to France, Germany and other places to promote Hainan's international image. Wu Muye, known as the "Golden Finger", is an international piano artist. He graduated from CNSMDP in 2009. He was awarded the highest level honorary medal of performance artist of "Perfect Piano" in France's piano industry. His parents were the first generation of "entrepreneurs in Hainan". He spent a wonderful childhood in Hainan and had a strong bond with Hainan. BoBoYeah, as the mascot for Hainan tourism culture international image, displays Hainan's enthusiasm and openness in a cute and lovely image, and showcases the beauty of Hainan's local culture to the world.