Cibi e Bevande
RTG Consulting Group Celebrates Launch of The New Protein Industry Alliance in China
At a special launch event in Shanghai last month, the NPIA released an industry report driven by RTG Intuition (a division of RTG Consulting Group), covering the new protein landscape in China . Entitled "Unlocking the Full Potential of New Protein in China ," the report sampled consumer opinions across multiple Chinese cities, as well as drew on interviews with industry leaders, to reach some eye-opening conclusions.
The research predicts that China will become the largest protein consumer in the world, hitting 75-80 billion kilograms per year by 2030. However, based on population projections, a "protein gap" of a much as 52.7 billion kilograms could be left in China by a reduced reliance on animal products. This would create a huge tailwind for the new protein industry and create a wealth of opportunities for early adopters.
Other key findings from the report include:
Going froward, the NPIA's full-chain services will help members unlock the potential of the new protein market in China and beyond and serve as the touchpoint for consumer analysis and trend forecasting. RTG Consulting Group, a co-founder of NPIA, acts as a strategic advisor for the group and offers research and brand consultancy services to its members.
"The opportunities for this space are immense, and the NPIA is in pole position to help the industry as a whole, including the multitude of growing private and public organizations, develop in the strongest way possible," said Angelito Perez Tan , Chief Executive of parent company RTG Group Asia and NPIA board member. "The NPIA provides a platform for industry exchange as well as services to help its members grow sustainably. We believe that through better industry collaboration we can align commercial need with social good and ensure the sustained growth for all industry players."
"Our partnership with RTG Consulting Group will provide a unique opportunity for both parties in helping to address the protein gap in the coming years," added Barron Lau , Co-Founder of the NPIA. "With a special focus on the consumer in China , we worked closely to bring to market a study that highlights some of the opportunities and obstacles that lie ahead."
For a sample of the New Protein Report, please email rtgintuition@rtgconsulting.com.
RTG Consulting Group is a leading luxury business consultancy specialized in advising senior executives of the world's most well-known luxury brands and public institutions. RTG comprises of three independent divisions:
We are headquartered in Shanghai , with offices in Shenzhen , Hong Kong and Singapore .
Our core philosophy is grounded in 'Pursuing Betterment'. As individuals, as teams, and collectively as a company, we strive to make a positive impact not only for our brands, but for the world around us. This philosophy is supported by our three pillars: Purpose, Passion, and Perseverance.
For more information, please visit www.rtgconsulting.com.
For more information on RTG Group Asia, please visit www.rtggroupasia.com
The New Protein Industry Association (NPIA) is the global alliance that powers and connects the whole new protein supply ecosystem.
Headquartered in Shanghai, China , the NPIA works with industry players globally to promote the sustainable development of the new protein industry. The NPIA provides a platform for industry exchange as well as proprietary services to help its members grow sustainably.
To become a member of the NPIA, please visit: www.newprotein.com.
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