Editoria e Media
All abroad: over a third of Brits will travel abroad this summer
One in ten people (13 percent) are still undecided on their holiday plans, five percent plan to work from their overseas holiday and a third (29 percent) are not planning a summer holiday at all, revealed the research.
When it comes to holiday priorities, relaxation is top priority for holidays this year with over half of Brits (59 percent) opting for a relaxing summer break. Perhaps due to the lack of overseas travel the last few years, exploring the destination (55 percent) and learning about a different country or culture (37 percent) also featured highly on the agenda of holiday makers.
One in four people (23 percent) will go on an active holiday and one in ten (12 percent) will choose a holiday that entails creativity. 8 percent are hoping their holiday provides new inspiration and 5 percent are making green, sustainable holiday plans.
The YouGov research for Readly also showed that almost half of people (46 percent) are getting their holiday inspiration from online searches or asking family and friends. A fifth get ideas from social media (17 percent) and one in ten (11 percent) draw inspiration from magazines.
With unlimited reading to over 7,000 titles, Readly has a magazine or article to inspire travel or to read on or offline whilst on holiday. Deep dive into a thought-provoking feature or catch up on business, celebrity & gossip or news whilst the kids read their favourite comic or puzzles. Visit www.readly.com for more information.
sample 1003 UK respondents, fieldwork dates: 22-26 March 2023
kate.tegelaars@readly.com or 07879 818 711
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