Industria
AI linked to a fourfold increase in productivity growth and 56% wage premium, while jobs grow even in the most easily automated roles: PwC 2025 Global AI Jobs Barometer
2024 data shows that the most AI exposed industries are now seeing 3x higher growth in revenue per employee than the least exposed.
Carol Stubbings , Global Chief Commercial Officer, PwC, said:
Contrary to some expectations, the data from the report does not show job or wage destruction from AI.
While occupations with lower exposure to AI saw strong job growth (65%) in recent years (2019-2024), growth remained robust even in more exposed occupations (38%). Within more exposed occupations, jobs can be further divided into 'automated' (i.e., the job contains some tasks that AI can carry out) and 'augmented' (i.e., where AI helps a human do their job better). Across both classifications between 2019-24, job numbers are growing in every industry analysed, although augmented jobs are generally growing faster.
Wages are growing twice as fast in industries more exposed to AI versus less exposed, with wages rising in both automatable and augmentable jobs.
Jobs which require AI skills also offer a wage premium (over similar roles that don't require AI skills) in every industry analysed, with the average premium hitting 56%, up from 25% last year. Jobs that require such AI skills also continue to grow faster than all jobs – rising 7.5% from last year, even as total job postings fell 11.3%.
Joe Atkinson , Global Chief AI Officer, PwC, said:
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While the picture on productivity, wages and jobs is broadly positive, the research does highlight the need for workers and businesses to adapt to a much faster pace of change. The skills sought by employers are changing 66% faster in occupations most exposed to AI, up from 25% last year.
What it takes to succeed in AI-exposed jobs is changing in other ways. Employer demand for formal degrees is declining for all jobs, but especially quickly for AI-exposed jobs. The percentage of jobs AI augments that require a degree fell 7 percentage points between 2019 and 2024 from 66% to 59%, and 9 percentage points (53% to 44%) for jobs AI automates.
The findings show that AI's impact on women and men may be unequal – in every country analysed, more women than men are in AI-exposed roles, suggesting the skills pressure facing women will be higher.
Pete Brown , Global Workforce Leader, PwC, said:
If businesses are to turbocharge their growth and leverage the opportunity afforded by AI, they must put AI front-and-centre, now. The report recommends five key actions for businesses:
The AI Jobs Barometer analysed close to a billion job ads and thousands of company financial reports across six continents to reveal AI's impact on jobs, wages, skills, and productivity. The Barometer includes some of the most recent available data on AI's impact including the latest available job ads and company reports through the end of 2024. We define a job as 'AI-exposed' if it contains many tasks in which AI can be used according to the well-established AI Occupational Exposure index. Definitions: 'More exposed' jobs are the 50% of jobs with greater AI exposure; 'Less exposed' jobs are the 50% of jobs with lower AI exposure; 'Most exposed' jobs are the 25% of jobs with the greatest AI exposure. We use the IMF's methodology to separately analyse AI-exposed jobs that are highly automatable (which means the job contains many tasks AI can perform) versus jobs that are highly augmentable (which means the job contains many tasks in which AI supports human expertise and judgment). You can read the full report and learn more about the key takeaways for business at www.pwc.com/aijobsbarometer
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