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Taste Festivals & Diageo: Where Drinks, Cuisine and Culture Collide
IMG's Taste Festivals, the world's favourite culinary celebration, announced an exclusive global partnership with Diageo, the spirits company behind some of the world's most-loved brands including Johnnie Walker , Tanqueray, Ketel One, Ciroc, Don Julio , Bulleit and Zacapa. The announcement was celebrated with an event at London's Margot restaurant with industry leaders including world-renowned chef , celebrated food writer , and toasting to this first-of-its-kind collaboration, pushing the boundaries between food and drink.
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Top mixologists will join forces with the world's leading chefs to create experiences like never before, educating culinary and cocktail lovers on combining food and spirits with diverse ingredients, flavours and recipes for every occasion.
Festival-goers around the world will be treated to immersive experiences from iconic Scotch Johnnie Walker, legacy-rich Ketel One vodka and bartender's favourite gin Tanqueray, to name a few. One moment they'll be donning an apron in a replica of Johnnie Walker's original grocery store, learning how to build cocktail ingredients to enhance the natural flavours of the spirit. The next they'll be sitting in the Ketel One Vodka Kitchen shaking up the perfect quirky Bloody Mary to recreate at home with friends, or stepping into the Tanqueray bar for an aperitif before watching the city's best chefs and bartenders demo side by side.
As well as at Taste festivals, there will be exciting new opportunities to experience how cocktails and dishes come together at Taste Tuesdays - a new monthly international in-restaurant event series, and Taste Residences - exclusive chef's table experiences.
Scotch Category Director and Managing Director of Diageo Reserve, Cristina Diezhandino said:
Diageo Global Reserve Commercial Director, Anya Haarhoff said:
Justin Clarke , SVP & Managing Director of Culinary, IMG, said: "
Taste Festivals are attended by more than 500,000 people annually across cities such as London , Milan , Athens , Amsterdam , Dublin , London , Moscow , Rome , Sydney , Sao Paulo and Hong Kong .
The launch event to celebrate the partnership was held in London on Friday 11 May and was attended by some of the food and drink industry's leading experts, with food created by Manoella Buffara and cocktails by Diageo Global Cocktailian, Lauren Mote .
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker , Tanqueray, Zacapa, Buchanan's and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio , Ketel One and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com.
Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practice.
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IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.