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Prince Tops Online Artist Search Post BRITs 2014
Data from StubHub, the online ticket marketplace, reveals that Prince has come out on top as the most searched for artist following last night's BRIT Awards. After the American recording artist plugged his upcoming secret gig in Manchester while presenting the award for , the site saw searches for the Purple Rain singer soar by a staggering 19000% after 8pm last night.
Coming in in second place were the Arctic Monkeys who pulled off a historic double after winning and for their latest album, entitled AM. Following close behind was Ella Eyre , who broke free from Rudimental's no.8 spot and saw a 356% increase in searches, putting her in at no.3 on the list.
The full list of most searched for award-winning artists ranks as follows:
1. Prince (19000%)
2. Arctic Monkeys (475%)
3. Ella Eyre (356%)
4. Ellie Goulding (193%)
5. Bruno Mars (150%)
6. Bastille (114%)
7. Sam Smith (100%)
8. Rudimental (64%)
9. One Direction (37%)
When it came to artists who performed on the night, Arctic Monkeys came out on top after kicking off the show with fire emblazoned letters, followed by Ellie Goulding who performed her no.1 hit 'Burn'. In last place was Katy Perry , with her performance of 'Dark Horse' in a neon Egyptian number, only beaten by a slim distance by Beyoncé who dazzled in a shimmering green dress for her first ever live performance of 'XO'.
The full list of most searched for acts who performed on the night is as follows:
1. Arctic Monkeys (475%)
2. Ellie Goulding (193%)
3. Bruno Mars (150%)
4. Bastille (114%)
5. Rudimental (64%)
6. Ella Eyre (64%)
7. Beyonce (37%)
8. Katy Perry (4%)
Brigitte Ricou-Bellan , General Manager International, StubHub, commented
The StubHub UK site: http://www.stubhub.co.uk/
Julia Morgan , Ketchum, +44(0)20-7611-3513, julia.morgan@ketchum.com
Sophia Vanezis , Ketchum, +44(0)20-7611-3808, sophia.vanezis@ketchum.com