Sport
UEFA & Pepsi® Announce Imagine Dragons For UEFA Champions League Final Opening Ceremony Presented By Pepsi
Named Spotify's most-streamed group for 2018 and boasting a fan-following all over the world, Imagine Dragons will rock the stadium with their signature sound and energy, building an electric atmosphere and getting fans buzzing before kick-off.
Now in its fourth year, the UEFA Champions League Final Opening Ceremony presented by Pepsi merges the worlds of music, entertainment and sport with a high-energy performance by music's biggest, global acts. Fresh off of last year's record-breaking performance by pop sensation Dua Lipa , the hotly-anticipated 2019 Opening Ceremony will feature a level of production never seen before at a UEFA Champions League Final. With stunning pyrotechnics and special effects, fans will be treated to a visually spectacular and immersive musical performance.
Dan Reynolds , lead singer for Imagine Dragons, said: "
This year's Final will be played at the Metropolitano Stadium in Madrid on Saturday, June 1 and will air in over 200 countries and territories around the world, while the UEFA Champions League Final Opening Ceremony presented by Pepsi will take place just over 10-minutes before the biggest game in European club football this season gets underway.
" ," said Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo. " ."
Guy-Laurent Epstein , UEFA Events SA Marketing Director, commented: "
Alongside the brand's continued sponsorship of the UEFA Champions League, Pepsi launched its international tagline and platform earlier this year, with a global campaign starring Leo Messi and Mohamed Salah bringing to life the brand's love of football and showing just how far people will go for the delicious taste of Pepsi.
In addition, Pepsi will be hosting fans at the UEFA Champions Festival in Madrid , which will help to build excitement ahead of the match. The festival is open to the public and will showcase a number of musical acts across four days, with headline performances by popular EDM act on Friday, May 31 , and the international pop group behind this year's new Pepsi jingle, on Saturday, June 1 .
For more , visit www.facebook.com/uefachampionsleague and the official Pepsi Facebook pages around the world. Join the conversation online with #FORTHELOVEOFIT.
Nicole.Tronolone@pepsico.com
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
Photo - https://mma.prnewswire.com/media/883480/PepsiCo_Imagine_Dragons.jpg