Information Technology
Widex Unveils the WIDEX ALLURE™ Platform Featuring Crystal Clear Speech and the World's First Cloud-Based Fitting Software
Together, these features deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations.
said Adina Bahcevanii, Head of Widex. "
Widex Allure's new Adaptive Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality.
Furthermore, Widex Allure builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3 dB SNR — with more advanced processing features than ever before.
The first hearing aid on the Widex Allure platform is the Widex Allure RIC RD, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience.
The Widex Allure RIC RD is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world's first cloud-based fitting software. Known for bringing paradigm-shifting innovations to market, Widex created the Widex Compass Cloud as another industry first.
Widex Compass Cloud offers hearing care professionals (HCPs) an intuitive and powerful cloud-based software for great first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design.
For more information on Widex Allure and Allure RIC RD hearing aids, click here. For more information on Widex Compass Cloud, click here. For high-res images, click here.
Widex, one of the world's leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.
Weber, J. & Branda, E. 2025. Improved Speech Intelligibility in Noise with Ultra-Low Delay.
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Balling, L.W., Vormann, M. & Mansour, N. 2025. Widex Allure: A Better Speech-in-Noise Experience with Balanced Focus and Awareness.
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Video - https://mma.prnewswire.com/media/2639468/WideAllure.mp4
Video - https://mma.prnewswire.com/media/2639469/WideCompass_Cloud.mp4
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