Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

    The event welcomed WFSGI members adidas, Arena, ASICS, Decathlon, Nike, On, Puma, Speedo, Specialized and Shimano, alongside leaders from the World Health Organisation, the International Olympic Committee, Business at OECD (BIAC), the World Economic Forum, and global Ministers of Health. Introducing the report,WFSGI CEOEmma Zwiebler issued a call to action for increased cross-sector collaboration, explaining:"This is not just a health issue — it's an economic, social and...

Geneva, 23/05/2025 (informazione.news - comunicati stampa - sport)

 

The event welcomed WFSGI members adidas, Arena, ASICS, Decathlon, Nike, On, Puma, Speedo, Specialized and Shimano, alongside leaders from the World Health Organisation, the International Olympic Committee, Business at OECD (BIAC), the World Economic Forum, and global Ministers of Health.

Introducing the report, WFSGI CEO Emma Zwiebler issued a call to action for increased cross-sector collaboration, explaining: "This is not just a health issue — it's an economic, social and environmental imperative. This report highlights the breadth of actions our industry is taking to help empower and inspire people to live more active lives and the power of collaboration over competition amongst our member brands."

The report underscores the urgent need to address physical inactivity — a crisis affecting over 1.8 billion adults and 81% of adolescents worldwide. With inactivity levels projected to rise to 35% by 2030, the economic toll is expected to surpass $300 billion annually.

Key highlights in the report include:

Download the full report and learn more: wfsgi.org/impact2025.

Notes to Editors

About WFSGI

The World Federation of the Sporting Goods Industry (WFSGI) is the global voice of the sporting goods industry. Representing brands, manufacturers, retailers, and national federations, WFSGI advocates for policies and initiatives that foster health, sustainability, and economic growth through sport and physical activity.

Logo: https://mma.prnewswire.com/media/2689420/5323237/WFSGI_Logo.jpg

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