Turismo
Helsinki Achieves Green Destinations Certificate Meeting the World's Strictest Criteria
There are over 280 items in the GSTC criteria that cover all areas of sustainability. The criteria examine operations from the perspectives of environmental, cultural, social and economic sustainability and sustainable governance.
Created in 2007, the GSTC criteria have been developed in cooperation with the United Nations Environment Programme (UNEP), the United Nations Foundation (UN Foundation), the United Nations Tourism Organization (UNWTO) and the Rainforest Alliance, among others.
," says Tourism Director from the City of Helsinki .
The Helsinki City Strategy for 2021 outlines that the goal is to be the most sustainable travel destination in the world. In the autumn of 2024, Helsinki reached the top position in the Global Destination Sustainability Index, which measures the sustainability of travel destinations. With this achievement and the world's strictest travel destination certificate, Helsinki could not be closer to achieving its goal.
Vesterinen continues.
Most hotel rooms in Helsinki are environmentally certified. Its travel attractions, meeting and congress facilities and other tourism operators are also world leaders when it comes to investment in sustainable tourism.
The European Union is working to tighten its legislation on environmental claims. Its aim is to prevent misleading greenwashing and to ensure that environmental claims made to consumers are based on reliable and verified information. New rules will require companies to provide more detailed justifications for environmental friendliness, which will boost transparency and help consumers make more sustainable choices.
Vesterinen points out.
Sara Jäntti
Senior Manager, PR & Communications
Helsinki Partners
+358 40 709 2913
sara.jantti@helsinkipartners.com
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