Global Mobile App Survey: Consumers Want Better Fraud Protections and App Maker Accountability to Ensure Safe Experiences

The 12-country survey, now in its third year with 75,000 consumers interviewed, is seen as the benchmark for measuring consumer attitudes and concerns regarding mobile app security for the apps they use daily. This year's survey again found that mobile apps are the preferred channel globally over web / digital platforms, and that consumers care deeply about mobile app security. The 12-country survey, now in its third year with 75,000 consumers interviewed, is seen as the benchmark for measuring...

The 12-country survey, now in its third year with 75,000 consumers interviewed, is seen as the benchmark for measuring consumer attitudes and concerns regarding mobile app security for the apps they use daily. This year's survey again found that mobile apps are the preferred channel globally over web / digital platforms, and that consumers care deeply about mobile app security.

The major takeaways in this year's survey are:

"Given these findings, the mobile brands and businesses looking to drive adoption, lower the cost of customer acquisition, and achieve higher transaction volumes should take note," said Richard Stiennon, founder and Chief Research Analyst at IT-Harvest, author of the introduction to this year's survey. "Mobile app security is critical to any mobile app strategy."

A lack of in-app protections against security threats, fraud and malware can have dire consequences for mobile brands, with an eye-opening 73.7% of consumers stating that they would likely or very likely stop using a mobile app if it experienced a breach. Similarly, 67.5% of consumers stated that they would stop using a mobile app based merely on the perception that the app lacked sufficient protection. On the flip side, mobile brands can reap rewards by protecting their mobile end users: an overwhelming 93.6% of consumers say that they would engage in multiple forms of brand advocacy for mobile applications that meet or exceed their security expectations, contributing to the app's success.

Global consumers' want more security vs. features

With consumers increasingly shifting away from web-based channels, a strong demand for mobile app security has emerged with an overwhelming number of respondents, 85.6%, indicating that protecting them against security threats, fraud and malware is equally or more important than new features. Similarly, 48.4% of global consumers stated that they require "The best protection," when using mobile apps, meaning, "protect the login and the data, stop malware and prevent mobile fraud. This is 554% higher than the number of global consumers that said protecting the login alone was sufficient. These revelations should prompt consumer brands and cyber teams to work together and shift their mindset and security budgets to mobile-first.

"Mobile apps remain a dominant force in the consumer landscape, shaping a narrative where the very foundation of brand loyalty could be anchored in security," said Tom Tovar, CEO and co-creator of Appdome. "As more brands attempt to connect with their customers via mobile apps, it is imperative for them to work closely with cybersecurity teams to provide mobile app users with peace of mind when it comes to their demands for increased mobile app protection."

Additional results from the 2023 Global Consumer Survey include:

Survey Demographics

The survey included respondents from across the demographic spectrum, including Android and iOS users, different generations, genders, countries and economic backgrounds. For the full report visit: https://www.appdome.com/global-consumer-cyber-security-survey/. 

About Appdome
Appdome, the mobile app economy's one-stop shop for mobile app defense, is on a mission to protect every mobile app in the world and the people who use mobile apps in their lives and at work. Appdome provides the mobile industry's only mobile application Cyber Defense Automation platform, powered by a patented artificial-intelligence based coding engine, Threat-Events™ Threat-Aware UX/UI Control and ThreatScope™ Mobile XDR. Using Appdome, mobile brands eliminate complexity, save money and deliver 300+ Certified Secure™ mobile app security, anti-malware, anti-fraud, MOBILEBot™ Defense, anti-cheat, MiTM attack prevention, code obfuscation and other protections in Android and iOS apps with ease, all inside the mobile DevOps and CI/CD pipeline. Leading financial, healthcare, mobile games, government and m-commerce brands use Appdome to protect Android and iOS apps, mobile customers and mobile businesses globally. Appdome holds several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2, 10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents pending.

Learn more at www.appdome.com.

Logo - https://mma.prnewswire.com/media/772169/4455772/AppDome_Logo_9_27_23.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/global-mobile-app-survey-consumers-want-better-fraud-protections-and-app-maker-accountability-to-ensure-safe-experiences-302015436.html