Marking World Homelessness Day, End Youth Homelessness and Leo Burnet Launch Awareness-Raising Campaign

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     (Photo: http://photos.prnewswire.com/prnh/20161007/416363 )

     (Photo: http://photos.prnewswire.com/prnh/20161007/416362 )

End Youth Homelessness, the UK's national movement to end homelessness for young people, has teamed up with creative agency Leo Burnett, for the Campaign called "Get them to a Safe Place" https://youtu.be/ZhmOVlUs3gs . An animated figure manoeuvers across spray painted words on the outside of buildings - the division between home and the street - highlighting the precarious position in which 80,000* vulnerable young people find themselves each year, and pressing need to Get them to a Safe Place.

The campaign also highlights the challenging decisions young people are forced to make.  One illustration shows a young person walking a tightrope formed out of words that speak one young person's dilemma: "living at home with addict parents or living on the street with addicts". 

There will also be a targeted wall art and poster campaign going live across the UK later this month in London, Sheffield, Manchester and Glasgow.

FX Goby, Director of the film, said ' Leo Burnett asked us to create a film to raise awareness of EYH along the lines of their successful poster campaign. I wanted it to be as simple and minimalist as possible.  This is a film about youth living on the streets; we needed to stay modest but with a strong visual to get our message across. The street sound atmosphere adds to the discomfort and the unrest, highlighting what a naturally hostile place it is.'

Nick Connolly, Director of End Youth Homelessness said "This film depicts just some of the tremendously difficult circumstances in which some of our young people find themselves.There are more than 80,000 young people experiencing homelessness in the UK today and Leo Burnett is helping us to enable those young people to escape homelessness for good, by bringing the issue to the fore."

Notes to Editor 

For further information visit http://www.eyh.org.uk

https://youtu.be/ZhmOVlUs3gs  

http://www.eyh.org.uk/en/