Consumer Preferences, Habits and Concerns are Valuable Datapoints for Marketing Agencies, says Iniciativas Virtuales

"Developing studies with a representative sample is one of our goals when we need to define society in general. There are many thematics that must be followed up not only by trademarks but also for future political decisions," commented Iniciativas Virtuales CEO, Germán Piñeiro. "Developing studies with a representative sample is one of our goals when we need to define society in general. There are many thematics that must be followed up not only by trademarks but also for future political...

MADRID, 27/12/2019 (informazione.news - comunicati stampa - editoria e media)

 commented CEO, Germán Piñeiro.

During the last few years, Iniciativas Virtuales have been working on many health, economical or even social projects in order to quantify many of the most relevant skills in the list of Spanish social concerns.

 added Germán Piñeiro

In Spain , health is one of the main focus in society. In Iniciativas Virtuales' last study the marketing and communication agency, also used to promote these type of investigation works, something as basic as winter ventilation of rooms or offices is not as widespread as expected in society despite the need to do so in terms of health. They showed that approximately 56% of people who recognize working in shared offices say they have no option to ventilate the work center by themselves. Of the remaining, 31% do not know if it is done and 13% acknowledge being the one who opens the window daily.

Also cancer is one of the concerns for Spanish society. explains Germán Piñeiro

2019 has been, without a doubt, the mental health year. Spain is among the top five in the EU in diagnoses of depression. According to WHO data, in 2018 there were more than two million cases diagnosed, which placed Spain behind Germany , France and Italy , but fourth of the 28 that make up the European Union.

According to one of the latest articles published in the European Journal of Investigation in Health, Psychology and Education, signed by Fernando Cardila, Africa Martos, Ana B. Barragán, Mª del Carmen Pérez-Fuentes, Mª del Mar Molero and José J. Gázquez, all of them member investigators of the , this disease costs, at European level, an estimated 118 billion Euros and, in the specific case of Spain , an annual expenditure of 5005 million Euros .

 explains Germán Piñeiro.

Online marketing agencies like Iniciativas Virtuales in the Spanish market must also sign a social commitment. All digital tools are not just the way to make marketing strategies for companies but also a vehicle to be able to understand society.

explains Germán Piñeiro.

Marketing is, definitely, the tool that must introduce companies that seek to get involved in society needs. Today, more than ever, users ask for responsibility and for their demands to be heard. There is no option of keeping on ignoring their requirements in terms of health, economical or even political decisions.

The Virtual Initiatives Group was born with the mission of offering, through its projects and services, the necessary means for its clients to achieve the proposed objectives. For this they offer the most advanced   techniques.

Their vision is located in an interconnected society where knowledge resides in the network that any person or company can access, thus improving their quality of life and enhancing their interpersonal relationships or with their clients. Through marketing and communication 2.0 they transform their clients' ideas into results, using the three basic pillars of new marketing: 

For more information, please visit www.iniciativasvirtuales.com