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Forrester Announces Top U.K. Brands That Deliver High Quality Customer Experience
Wireless service providers had the highest CX Index score of 70.6 while multichannel banks performed the poorest. Wireless Service Provider Tesco Mobile had the highest CX Index score of 75.4. Below is a list of all the brands across each industry based on the rankings:
Liverpool Victoria , Direct Line, Aviva, Admiral / Diamond / Elephant.co.uk, and AA.
: Nationwide Building Society, Santander, HSBC, NatWest, Lloyds Bank, Barclays Bank, and Halifax .
: Amazon, eBay, Very.co.uk, and ASOS.
John Lewis, Argos, Waitrose, Marks & Spencer, IKEA, Boots, Tesco, Debenhams, Asda, Sainsbury's, Morrisons, Primark, Co-op Food, H&M, and Tesco.
: Tesco Mobile, 3, O2, EE, Vodafone, and Virgin Mobile.
To learn more about how Forrester's CX Index can help your business, please visit https://forr.com/cxindex or contact us for more information.
Forrester's CX Index is the most complete and powerful CX tool in the market today. The CX Index gives businesses a deep and actionable understanding of the quality of their customers' experiences, competitive benchmark data so that business and technology leaders know how they stack up against their peers, and the ability to model the improvements that will have the biggest impact on revenue.
Forrester (Nasdaq: FORR ) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, analytics, custom consulting, exclusive executive peer groups, learning offerings, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
Michael Burner
mburner@forrester.com