Industria
HAUS LABS BY LADY GAGA LAUNCHES IN EUROPE EXCLUSIVELY WITH SEPHORA, ACROSS 12 EU COUNTRIES
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9257751-haus-labs-by-lady-gaga-launches-sephora-eu/
HAUS LABS' innovative, best-selling, award-winning, viral beauty products will arrive in stores and online on March 26, 2024 , across France (sephora.fr), Italy (sephora.it), Spain (sephora.es), Portugal (sephora.pt), Sweden (sephora.se), Denmark (sephora.dk) and Germany (sephora.de.). And, online only in Switzerland (manor.ch), Greece (sephora.gr), Romania (sephora.ro), Poland (sephora.pl) and Czech Republic (sephora.cz). See local countries for store locations.
Pushing boundaries in beauty through innovation, the brand's DNA pillars of art, science, and kindness, HAUS LABS BY LADY GAGA brings its science-forward products to the EU featuring futuristic, patent-pending proprietary ingredients including Fermented Arnica, 860% more potent than traditional arnica that visibly reduces redness, inflammation, and environmental stress on skin.
Additional HausTech Powered™ innovations include skin-optimizing ingredients BioFerment 7 Formula, IntelliZen 7 Formula, and Vegan Collagen. The full assortment - 125 products with innovative cutting-edge skincare technologies across nine key categories in color and complexion – will be available, including:
Brand founder Lady Gaga and global content creator NikkieTutorials will join forces with Sephora Europe for launch, for a digital-first Sephora LIVE that will stream across all 12 Sephora Europe e-commerce platforms and related Sephora country-specific socials. Together, they will talk about the HAUS LABS brand, what it means to be supercharged by science, powered by innovation, and created with kindness. TUNE IN - Tuesday March 26th , at 6:30 PM CET / 10:30 AM PDT . Additional tune-in information will be provided @sephora.fr Instagram and @hauslabs Instagram. The replay will be aired across Sephora EU channels, after the live. The LIVE follows the success of the Sephora Europe App previews - where customers across 12 countries purchased HAUS LABS early, for an unprecedented four-day early access, online shopping experience.
Ben Jones , CEO of HAUS LABS BY LADY GAGA :
Kelly Coller , CMO of HAUS LABS BY LADY GAGA :
Sylvie Moreau , President of Sephora Europe and the Middle East shared,
About HAUS LABS BY LADY GAGA
HAUS LABS is a pioneering clean artistry makeup brand supercharged by science – delivering high-tech, high-pigment, high-performance prestige beauty products that are proprietary, first-to-market, infused with skin-loving ingredients, in chic and sustainable packaging. HAUS LABS Triclone Skin Tech Foundation is a game changing, best-selling, award-winning viral sensation with over 10 billion views on
Tik Tok . HAUS LABS celebrates all artistry skill levels, ages, shapes, sizes, ethnicities, genders, identities, and sexual orientations. All HAUS LABS products are Created with Kindness: Clean, Cruelty Free and Vegan™ and sold exclusively at SEPHORA in 15 countries around the world and on hauslabs.com @hauslabs #hauslabs
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