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The Pacha Group Rolls Out its Hotel and Restaurant Expansion in Asia
The Pacha Group, a leading international holding with 50 years of experience operating in the industries of leisure, hotel, gastronomy and fashion will begin its expansion in the Asian continent. The Group, recognised internationally as a leader in creating a characteristic lifestyle thanks to its flagship Pacha Ibiza Club, has opened the doors to its first club in Macao , developed in partnership with the Asian operator Melco Crown Entertainment Limited. The Pacha Club Macao is located in the luxury Studio City resort and can accommodate up to 3,000 people. It has a dance floor of more than 90m while also offering a spacious outdoor terrace. The project is part of the Pacha Group's 2015-2025 strategic expansion plan, which includes 85 new hotels and resorts, restaurants and nightclubs.
The year 2016 will be key for the expansion of the Pacha Group in Asia . The company is currently immersed in the market assessment of countries like Thailand , Singapore and Indonesia , as well as the proactive search for local partners. The new establishments will be run under the Franchise Management formula, combining invaluable local market knowledge with the holding's wealth of management experience.
The Group will focus its expansion in Asia in the Hotel and Restaurant sector by introducing its unique hotel and restaurant concepts based on the two fundamental pillars of quality and excellence. The Pacha Hotel business division with its range of urban upscale accommodations and vacation complexes operating under the 'Pacha Hotel & Resort' brand will be the foundation for leading this growth. Furthermore, these hotels will drive the growth of the Restaurants and Leisure division as they incorporate new concepts of gourmet dining and entertainment called "El Baile" and Sweet Pacha, as well as the new Spa model and, depending on the local circumstances, additional products such as the Pacha fashion shop or "El Club".
Ricardo Urgell Jr. , member of the Board of the Pacha Group, says,
Globally, the Group will continue to develop its different business units in 2016. Through its Pacha Hotels division, the company will open 25 new hotels and resorts by 2025. Regarding the Restaurant and Nightlife division, the company plans to open a total of 60 establishments by 2025, including 50 restaurants and 10 new nightclubs. An initial phase of R&D will run until 2020, after which the final parameters of the group's business model will be defined. During this period, a maximum of 6 new establishments are planned, allowing an optimum process of differentiation and adaptation in each market. By 2025, the inauguration of 19 additional establishments is planned to create a total of 25 establishments.
Burson-Marsteller, Ana Blanco Alvarez , +34-384-67-64