Information Technology
Monotype's Re:Vision Explores Typography and Social Change, Celebrating D&AD Winner Silent Shake
Created by student designers, uses real handwriting from individuals living with Parkinson's disease to draw attention to early signs of the condition — subtle shifts in motor control and handwriting that often go unnoticed. By transforming these changes into visual storytelling, the campaign turns typography into a tool for empathy, diagnosis, and awareness.
team, Hollie Spooner , Lizzie Day , and Katie May Charlesworth : " Freedom, Law & Order. Silent Shake
" ," said Sue Daun, Creative Director at Interbrand and D&AD New Blood Awards judge. "Silent Shake ."
Monotype sponsored the brief for the 2025 D&AD New Blood Awards, inviting students worldwide to reflect on how typography mediates power, agency, and voice. The response was significant:
" ," said Laurène Girbal, Type Designer at Monotype and D&AD New Blood Awards judge. " ."
" ," added Sammi Vaughan , Partnerships Director at D&AD and New Blood Awards judge. " ."
Parkinson's disease is the world's fastest-growing neurological disorder, and early symptoms are frequently overlooked. taps into the power of typography — specifically handwriting — as a visual and emotional signal, showing how type can help translate invisible struggles into visible stories. It reflects the ethos: design that informs activates.
Monotype's initiative is a long-term exploration of how typography influences the way societies understand rights, resistance, and responsibility. From street signs to screen-based content, type is not only a tool of communication. It is a tool for expressive freedom.
Explore how typography shapes culture and sparks conversations around Freedom, Law & Order.
Learn more about the full 2025 New Blood Award Winners.
Monotype brings brands to life through type and technology that consumers engage with every day. We offer a library of over 250,000 fonts from over 4,500 talented designers and foundries across the world. We work with the biggest global brands and individual creatives, offering a wide selection of solutions that make it easier for them to do what they do best: design beautiful brand experiences.
Further information is available at www.monotype.com. Follow Monotype on X, Instagram, and LinkedIn.
Charlotte Simcock
Head Corporate Communications & PR for Monotype – Global
charlotte.simcock@monotype.com
Alice Broughton
ThoughtLDR for Monotype – UK
alice@thoughtldr.com
Stephanie Hernandez
ThoughtLDR for Monotype – US
stephanie.hernandez@thoughtldr.com
Tanja Koschade
KOSCHADE PR for Monotype – DACH
tanja@koschadepr.de
Photo - https://mma.prnewswire.com/media/2733197/Freedom_Law_and_Order_2_1_Option_4.jpg
Logo - https://mma.prnewswire.com/media/1741762/5419600/Monotype__Logo.jpg
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