Hyundai Motor Joins Forces with Culture Convenience Club to Provide Personalized Zero-Emission Vehicle Lifestyle
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"Through this collaboration, we expect to create new opportunities through various endeavors," said Chang, President and CEO of Hyundai Motor Company. "In particular, CCC, which plans new lifestyles by thoroughly analyzing customers' preferences, and Hyundai Motor's ZEV culture will work together to build a differentiated Hyundai brand image."
Hyundai Motor and CCC share people-centric ideas embedded in their brand concepts and missions. In the new era that requires economic, social and environmental sustainability, the two companies have decided to collaborate on promoting a 'new lifestyle through ZEV' in Japan and then expand the program globally. Through this collaboration, both companies will promote specific ZEV lifestyle proposals based on their shared value of fostering a sustainable society.
"As a lifestyle content company, CCC has contributed to the creation of diverse lifestyles in Japan. With the current changes in the global environment and the significant changes in people's life values, the concept of sustainability has begun to penetrate car life as well," said Takahashi, President and COO of CCC. "This partnership is in line with Hyundai's vision and values, and we hope to propose a new ZEV lifestyle to our customers, promote their wellness and lead social action for zero emissions on a global scale."
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com
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