Survey by Aevi reveals 44% of shoppers would boycott retailers without their preferred payment method

But retailers that only take payment in cash risk alienating customers. 44% would boycott a store that didn't accept their preferred way of paying, including the almost 30% of people who tap to pay, and the 8% that use a digital wallet. But retailers that only take payment in cash risk alienating customers. 44% would boycott a store that didn't accept their preferred way of paying, including the almost 30% of people who tap to pay, and the 8% that use a digital wallet. This is tough for...

LONDON, 23/01/2025 (informazione.news - comunicati stampa - information technology)

But retailers that only take payment in cash risk alienating customers. 44% would boycott a store that didn't accept their preferred way of paying, including the almost 30% of people who tap to pay, and the 8% that use a digital wallet.

This is tough for businesses trying to keep customers in a difficult economy, as they need to support varied payment types, and those payments need to be secure. 53% of those surveyed said security was the most important factor when paying.

33% of those surveyed believe biometrics (the use of personal data such as fingerprints) offers the strongest payment security, second only to the 35% who favour chip and pin.

For retailers, this means having a system in place that can use biometric data for identity verification, alongside other methods.

Mike Camerling, CEO at Aevi, commented on these results and on the implications for retailers:

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Whilst the exact mix of payment technologies retailers will need to satisfy all of their customers is uncertain, the need for a flexible system that can adapt quickly to changing customer preferences and new technologies will be a must.

 

 

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