Hublot unveils the Big Bang Unico Full Magic Gold: The World's Only Scratch-Resistant Gold Watch

Photo - http://photos.prnewswire.com/prnh/20150310/180773

Ricardo Guadalupe , CEO of Hublot, declared: " "

The Magic Gold is a noble material protected by patents, certified as 18 carats by the Central Office for Precious Metals Control, and developed by Hublot in Switzerland alongside the prestigious EPFL ( Swiss Federal Institute of Technology ), several months of fine-tuning took place in the manufacture to machine the famous alloy.

Since November 2011 , when Magic Gold was unveiled to the world's press, Hublot has equipped itself with the means to produce this material in-house from start to finish thanks to its high-tech foundry at the Nyon Manufacture, which is home to the ceramic sintering and high-pressure metal casting processes.

As you are probably already aware, this revolutionary material is a fusion of 24 carat gold (nature's ultimate noble material) and the latest high-tech materials expertise. Components made from this material are produced using a complex process: A boron carbide powder is pre-formed in moulds very similar in shape to that of the finished parts, in this case the watch's bezel. The pre-formed powder is then hardened at a very high temperature, creating a rigid, porous structure. After this operation, 24K gold alloyed with 3% molten liquid gold is injected under very high pressure with inert gas at a high temperature, allowing the metal to fill the ceramic pores and creating a "fusion" of the two to produce Magic Gold.

Almost three years of collaboration and research have gone into achieving this impressive result: a completely new type of gold, an almost inalterable precious metal which retains its own characteristics. The first watches made from Magic Gold were presented at BaselWorld2012 in a very limited Big Bang Ferrari edition which reflected the shared DNA of the 2 brands: Exclusivity, innovation and technology.

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www.hublot.com