Telecomunicazioni
Lebara Launches New MVNO Service in Middle East
Lebara, a leading European mobile telecoms operator for migrant communities, has today announced the launch of its MVNO service in the Kingdom of Saudi Arabia (KSA).
Lebara Mobile KSA is a Saudi company supported by an alliance of major Saudi investors and Lebara Group. The launch comes after one of only two licences was granted by the industry regulator earlier this year, and signals a new phase in Lebara's ongoing expansion strategy.
The new MVNO service has been delivered using Lebara's expertise in building partnerships with established mobile network operators and sales channels, as well as successfully marketing affordable pay-as-you-go mobile services to migrants. Hosted by the Mobily network, Lebara's offering is designed to appeal to the estimated 10m expatriates living in Saudi Arabia. Pre-paid SIM cards and recharge vouchers will be available in Saudi Post and other retailers across the country.
said HRH Prince Abdulaziz bin Mishal bin Abdulaziz Al-Saud , Chairman of Lebara Mobile KSA.
" commented Yoganathan Ratheesan, Chairman and CEO of Lebara Group.
" added Fadi Kawar , Chief Executive Officer of Lebara KSA.
Lebara is a leading European mobile telecoms operator enhancing the lives of migrant communities by providing high quality and low cost mobile products and services. Lebara provides pay-as-you-go mobile SIM cards and related products and services customised to serve the international communities in seven European countries and Australia calling around the globe. Customers have recognised Lebara for being trustworthy, honest, simple and offering great value.*
Lebara expanded its services by launching Lebara Money initially in the UK, a simple and secure MasterCard® prepaid card and fast and reliable money transfer services using MoneyGram, both offering competitive rates for customers wishing to send money abroad and international mobile top up services.
Lebara has been recognised for its innovation and business success as well as its best in class customer service through several industry awards including the latest Best MVNO, for five consecutive years, and Best Community and Social Enterprise, for two years running, at the Mobile News Awards 2014, Best MVNO at the Mobile Industry Awards 2013, and Best Large Contact Centre at the European Call Centre and Customer Service Awards 2012 and 2013.
Lebara is committed to giving back to the communities it serves through its Foundation, established in 2008. In five years, the founders have donated over €11 million to help protect and educate more than 200,000 disadvantaged children in 11 countries where Lebara customers have family and friends.
More information can be found here:
http://www.lebara.com
http://www.lebara-money.com
http://www.lebarafoundation.org
* Source: ICM Lebara customer research 2010.
For Etihad Jawraa press enquiries, please contact Mr Ahmed Alghamdi , email : ahmed.alghamdi@ej.sa, phone: +966115101970
For Lebara press enquiries, please contact Text100 PR agency: Lebara@text100.co.uk