Silbon Lands in Paris

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     (Photo: https://mma.prnewswire.com/media/706129/Silbon_Paris_Opening.jpg )

A summit event for the Andalusian fashion brand in which prominence, in addition to the Silbon style, took over the typical flavors of both countries, with tastings of Iberian ham and local cheeses, paired with Extremaduran wines and French champagne.

As part of its international expansion process, this Spanish company opened its first store in Paris on May 3rd of May, in District 6 (Rive Gauche), at 141 de la Rue de Rennes in the Montparnasse area; and, yesterday after a long month of preparations, Silbon officially began its international adventure. This constitutes a first step in its plans for ongoing growth and expansion in Europe, following its consolidation as a brand of reference in Spanish male fashion.

Founded in 2010 by Pablo López and Rafael Díaz, the Andalusian brand, with 15 owned stores in Spain and this first in the neighbouring country, has within its policy of national expansion, the opening of 3 new points of sale.

A decisive factor in the expansion of the brand has been the exponential growth of its online sales which reached 134% in 2017, compared to the previous season.

The Spanish company, with 41% in overall growth, reached a turnover of nearly 7 million euros in 2017 and with this new opening in Paris, Silbon intends to reach the figure of 10 million euros in 2018. If these forecasts are met by the end of the year, the company is considering the possibility of a new opening in London in 2019.