Editoria e Media
Organic Growth, Brand Reputation, and Loyalty: Marketing Leaders 'go long' for 2023 Strategy
However, in the face of ever-more saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty - and authenticity - will be king.
In a 'Pulse Check' survey from marketing intermediary The GO! Network , more than 150 in-house and agency professionals were asked to share their priorities, challenges, and opportunities for 2023.
GO! have released an initial summary of the findings:
Where in-house and external marketers broadly agree on key trends for 2023, disconnects can still be seen.
Whilst 40% of agency leaders significantly favored the potential for client projects to increase in scope, just 16% of in-house marketers predicted the same.
Similarly, when covering the key challenges for the year ahead, agency leaders almost entirely discounted the role of (selected as a key challenge by less than 16% of respondents), in contrast to 38% of in-house marketers citing it as a significant challenge area.
As a blend of anonymous and public contributions, over 150 businesses have contributed to the findings within the report.
In-house contributions came from a range of businesses, including; Anaergia , Aparito , Exclaimer , Glean , IRIS Software Group , Lovell , Meridian Business Support , Photomath , Respect Mortgages , We are Adam , Victorian Plumbing , and more.
Agency contributions were also collected, with credits including; A Story Called , Actuate Agency , Audience Collective , Better Agency , BH&P , Curated , Dead Pixel Films , december19 , Different Narrative , Distribute Digital , Drummond Central , Emperor , Empower , Evoluted , Evolved , Fabric Social , GottaBe! , hub , Ice Blue Sky , MOOT , Peak District SEO , Quba , Quibble , Sciart Marketing , Secret Source , Selesti , Smartebusiness , Smoking Gun , SnowLilley Marketing , Start Communication , Summit , The Audit Lab , The SEO Works , TrunkBBI , Visualsoft , WebBox , Workhouse , and more.
With the full report set to be shared in early 2023, further preliminary findings are available at thegonetwork.com .
View original content:https://www.prnewswire.co.uk/news-releases/organic-growth-brand-reputation-and-loyalty-marketing-leaders-go-long-for-2023-strategy-301713631.html