The Running World Cup on Strava Begins in Seven Days, the UK Gets Ready

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Can the collective power of the UK led by UK captain Sam Duggins @sam_the_obscure beat the might of Jamaica led by @usainbolt to glory over seven days, 12.11.18 - 19.11.18.

It's already getting competitive on social media ahead of the challenge going live on Strava today 5.11.18. With Running Influencers from across the world signing up as captains and encouraging their nations to take part, captains include Usain Bolt who will captain Jamaica, Ece Alpay @ecevahapoglu -Turkey, Lisa Migliorini @thefashionjogger - Italy, Caithy Walker @Caithywalker -UK and Auguste Augustinaite, @seen_running  - Lithuania with 8.9m, 413k, 67k, 48k and 55k followers on Instagram respectively.

With great prizes up for grabs for the participants of winning nations and digital trophies for all participants, the first ever Enertor Running World Cup™ looks set to become a permanent fixture in the running calendar.

To help kit out all participants, Enertor are giving everyone a $15 gift card to spend at the Enertor store, simply by visiting enertor.com/erwc from today.

Nick Beresford, co-founder and CEO of Enertor, "We've all wanted to represent our country at a world cup, so we wanted to give everyone across the globe the chance to take part and represent their country. No matter how far or how fast you run, every km will help your country's chance of winning. In the next few years, we hope to have over 1 million people participating and inspire a new generation of runners across the globe."

ABOUT ENERTOR (http://www.enertor.com)  

Enertor is an innovative insole, scientifically proven to reduce injuries. Designed by leading UK podiatrists, the insoles are enhanced with the latest D3O material to provide more shock-absorption and comfort than any other insole. The technology is used by elite athletes from Premier League Footballers, Tour de France Champions and Olympic Athletes including Usain Bolt. After extensive testing, the British Military now mandate Enertor insoles as the only shock absorbing insoles used by all the British forces.