Japan Day Düsseldorf/NRW: Düsseldorf Celebrates Cultural and Economic Ties Between Japan and Germany

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More than 7,000 Japanese citizens live in Düsseldorf - around one quarter of all Japanese citizens in the Federal Republic of Germany - a figure that confirms the NRW state capital's importance for the relationship between the two countries. Overall more than 380 Japanese firms are based in the state capital; in North Rhine-Westphalia as a whole 600 Japanese companies employ around 32,000 people. In addition to the Japanese Consulate-General, Düsseldorf is also home to a dedicated Japanese Chamber of Commerce and Industry as well as the Japanese External Trade Organisation, a Japanese school and kindergartens, and the Japanese Club with some 4,000 members. Japanese people are an integral part of Düsseldorf and play an active role in all aspects of urban life. The Japan Day Düsseldorf/NRW and the German-Japanese Economic Forum have been taking place since 2002 and both events serve to build interpersonal, cultural and economic bridges between the two countries.

Düsseldorf's Japanese community is intensively involved in the preparations for Japan Day. At this year's festival on 20 May, visitors both from Germany and abroad can look forward to an authentic and diverse range of music, dance and sport, and some real Japanese culinary highlights. Traditional and modern Japanese culture and numerous typical Japanese sports will be shown on three stages. The Rhine embankment promenade will be lined with around 90 information, activity and food tents. Japan Day is also an occasion for international manga fans to come together, and features numerous manga-related activities and stalls. Many cosplayers will liven up the festival with their elaborate and colourful costumes. The highlight of the festival is the spectacular Japanese fireworks display: this year the theme of "Super Sport City" will conjure up numerous sporting motifs in the night sky above the Rhine. An apt theme because this year the Tour de France will be starting in Düsseldorf on 1 July, while the table tennis world championships will be taking place one month before (29.05.-05.06.). This in turn sends out a powerful, sympathetic echo in the direction of Tokyo which will be playing host to the 2020 Summer Olympics. Düsseldorf thus proves itself once again as a bridge-builder between the two sport metropolises. All details of Japan Day are available on the website

http://www.japantag-duesseldorf-nrw.de/jp/.

The Japan Business Day will be taking place two days later, on 22 May, at the InterContinental Düsseldorf. The Business Day is a forum for high-calibre German and Japanese representatives from companies, associations and politics. This year, the event is devoted to the theme of "Innovation through Cooperation - New Success Strategies for Businesses in the Digitalised and Globalised Economy". Small, medium-sized and large companies need innovative products and new business areas in order to remain competitive in the long term. At the same time, the markets are demanding ever shorter development cycles. Partnerships - be they with research facilities or other businesses - have become a major focus as a strategy for boosting a company's ability to innovate. For German and Japanese companies too, cooperation projects are an option for achieving success in global competition. The Japan Business Day is organised by the Ministry for Economics, Energy, Industry, Small and Medium-Sized Businesses and Skilled Trades of the State of North Rhine-Westphalia, NRW.Invest, the Japan-Tag Düsseldorf/NRW e.V. association, the state capital Düsseldorf, the Japanese-German Business Association, the Japan External Trade Organization and the Düsseldorf Chamber of Commerce and Industry. More information at: http://www.japantag-duesseldorf-nrw.de/jp/j4/

Those who wish to experience "Japan's capital on the Rhine" can travel in comfort to Düsseldorf with a direct daily ANA flight from Tokyo-Narita. Information about accommodation in Düsseldorf is available at

http://www.duesseldorf-tourismus.de/en/home/.

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