Moda
Foul-weather Fashion...
The wettest April since records began has resulted in a boom for all things waterproof - according to the latest sale figures from Very.co.uk
In a month which saw thousands of 'glammed up' race-goers spectacularly caught out in the wet weather at Aintree, British women aren't taking any chances in turning up for work, or a night out, soaked through and sporting the 'panda eyes' look.
While British shoppers are not in a rush to buy summer dresses and gladiator sandals, sales of umbrellas have soared in April by 48%, as have waterproof jackets (64%) and wellies (78%).
Rebecca Elderfield Style Director of Very.co.uk said, "We probably all got a bit ahead of ourselves with the glorious weather in March - but it's a shame we've been brought back down to earth with such a bang in April. While we can spend hours getting ready and preparing our look, it only takes a few seconds caught in a shower to seriously ruin the fashion conscious woman's day. It's no surprise that women of Britain are taking every precaution to avoid make-up malfunctions, fashion disasters and ruined shoes and are getting set for what looks like being a rain-soaked May ."
About Very:
Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada .
The Group has 5m active customers.
Very boasts celebrity collections from Fearne Cotton , Holly Willoughby and many more.
The Shop Direct Group brands receive over 600,000 website visits every day.
We deliver more than 25m parcels a year.
We sell more than 800 brands - including leading fashion labels and our own brands.
For further information, please contact the Very.co.uk press office at Cow PR.