Sport
Australia's National Rugby League Chooses Blackbird for Live Video Clipping and Publishing
Based in Sydney , the NRL's digital team will use Blackbird to rapidly clip, edit and publish short highlights during live matches, optimising workflows and operations and speeding up publishing to multiple publishing destinations. The NRL's global fanbase will then be able to view match highlights on Twitter, Facebook, YouTube and NRL.com.
Blackbird operates in the fast-growing SaaS and cloud video market, and has created the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird's patented technology allows for frame-accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly, high-end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.
Blackbird is a registered trademark of Blackbird plc.