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Milliner-to-the-stars Stephen Jones partners with Hiscox to create a whimsical range of 'corporate' headpieces, illustrating the 'many hats' Britain's small business owners wear on a daily basis
Commissioned by specialist insurer Hiscox, the high king of headwear took a break from designing for global fashion houses and A-listers to focus on hardworking small business owners, who spend their time juggling a host of different roles, or wearing 'many hats', to keep their businesses ticking over.
Three of the most common 'hats' they don are Head of IT, Head of Sales and Head of Finance, and it is these three business-integral positions that have been brought to life, in quite a literal sense, as show-stopping headpieces.
While the hats scream haute couture, high fashion and unrestrained blue sky thinking, their creation is inspired by data. New research from Hiscox to accompany the hats' release shows that , and 88% say they feel overwhelmed or out of their depth because of tasks outside their main role. These additional roles really do add up – .
A deeper dive into the data shows that . When faced with challenges outside of their comfort zones, it's not surprising that
.
Commenting on his dazzling small business owner-headwear creations, :
Ed Birth, Head of Brand at Hiscox UK, added:
The top list of hats worn by small business owners is as follows:
To view Stephen Jones' creations for Hiscox, please visit .
*All statistics quoted have been taken from consumer research carried out by Censuswide for Hiscox between and . 500 small business owners in the UK were surveyed and for the purposes of this research, small business owners have been categorised as businesses with 10 employees or less and sole traders.
Photo: https://mma.prnewswire.com/media/2741110/HiscoGroup.jpg
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