Competition and Technology Complexity to Drive IoT Antenna Shipments to 7.2 Billion by 2025

Vendors are changing their approaches to ensure they are addressing the unique needs of each device. In most cases, manufacturers such as Antenova or Ignion are building out their off-the-shelf product lines to complement or replace custom antenna offerings, helping smaller OEMs get devices to market faster, with less complexity, and often with lower costs. "While use case analysis indicates custom-designed antennas will remain the largest share of shipments, the shift toward offering a broader selection of pre-built and tunable components could upset the dominance of custom antennas by making IoT device design and product assembly more accessible," Taylor explains.  Other vendors, such as Laird, Taoglas, Linx Technologies, or PSA Group are increasing the product portfolios to act as a one-stop-shop for more parts of the solution, as well as working more closely in partnerships with other vendors to bring joint products to market and simplify design and certification processes.  A…

Vendors are changing their approaches to ensure they are addressing the unique needs of each device. In most cases, manufacturers such as Antenova or Ignion are building out their off-the-shelf product lines to complement or replace custom antenna offerings, helping smaller OEMs get devices to market faster, with less complexity, and often with lower costs. "While use case analysis indicates custom-designed antennas will remain the largest share of shipments, the shift toward offering a broader selection of pre-built and tunable components could upset the dominance of custom antennas by making IoT device design and product assembly more accessible," Taylor explains.  Other vendors, such as Laird, Taoglas, Linx Technologies, or PSA Group are increasing the product portfolios to act as a one-stop-shop for more parts of the solution, as well as working more closely in partnerships with other vendors to bring joint products to market and simplify design and certification processes.  A potentially disruptive entry to the one-stop shop supplier group is Quectel, the largest supplier of modules, who recently added antennas to their portfolio.

In a field where technology breakthroughs must clear constraints of physics, many antenna vendors are further turning toward software and services to deliver the best results. Approaches vary from offering design and simulation services or certification assistance (e.g., Radientum, CoreIoT), to helping an OEM throughout the design cycle of a product (e.g., Taoglas, Laird, Airgain). Antenna manufacturers are looking to evolve their skills and capabilities by incrementally building out in-house expertise, as well as through acquisitions.

Antenna OEMs need to think strategically about their business models to stay relevant in not only a more competitive market but also an increasingly diverse technological landscape.  "Both business and technical variables need consideration ranging from partnerships that improve component interoperability and expand sales channels, to new technologies such as active antenna systems and dynamic tuning chips.  It will become increasingly common to see vendors with a breadth of products and services," Taylor concludes.

These findings are from ABI Research's IoT Antennas: Technologies, Markets, and Evolution application analysis report. This report is part of the company's IoT Hardware & Devices research service, which includes research, data, and ABI Insights. Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific technology.

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