New Global Report Reveals Consumers Have "Blind Spot" For Small Businesses

Top Findings from Constant Contact's latest Small Business Now report: Top Findings from Constant Contact's latest Small Business Now report: Constant Contact combined insights from over 8,000 consumers acrossthe United States,AustraliaandNew Zealand(ANZ),Canada, and theUnited Kingdom, to explore the perceptions, behaviors and emotional drivers that shape how people engage with small businesses, and celebrate their contributions to our communities and economies. Top trends...

Top Findings from Constant Contact's latest Small Business Now report:

Constant Contact combined insights from over 8,000 consumers across the United States, Australia and New Zealand (ANZ), Canada, and the United Kingdom, to explore the perceptions, behaviors and emotional drivers that shape how people engage with small businesses, and celebrate their contributions to our communities and economies. Top trends include:

These findings provide new insight into how consumers perceive and engage with small businesses and highlight why it is important to see, visit, and support the businesses that power our local economies.

To learn more about the findings from Constant Contact's Small Business Now, download the report.

Study Methodology:
Constant Contact's Small Business Now report analyzes insights from over 8,000 consumers aged 18+ in Australia, Canada, the United Kingdom and the United States, and results were aggregated to determine global trends. All stats are representative of their associated demographics. The survey was conducted by Ascend2 Research in March 2025.

About Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits around the world. Whether just starting out, or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability and award-winning customer support, we help the small stand tall.

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