Sport
ESPN and TCL unite to create 'Born a Legend' video series to inspire global community through sports
The series features athletes from six countries across the world: Indonesia , India , Germany , Japan , Russia and Mexico . The videos will be gradually released throughout 2019, and aim to encourage people to be the legend they were born to be.
"TCL is passionate about inspiring the global community, especially the younger generation, through sports. Our collaboration with ESPN is a creative way to encourage people to strive for excellence through sharing powerful stories about sports," said Eileen Sun , Chief Marketing Officer, Overseas Business Group of TCL Smart Device Group.
Each "Born a Legend" video will be available on ESPN's web and app platforms as well as TCL's official website.
TCL Electronics Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industrial, engaged in the research and development, manufacturing and distribution of consumer electronic products. According to the latest IHS data, TCL was ranked second in the global TV market with a market share of 10.9% in terms of shipment volume in 2018.
Salice Wong : +852 28946296
salice.wong@hkstrategies.com
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