IEG IS TAKING MADE IN ITALY ARTISAN GELATO TO CHINA

IEG CHINA'S ECONOMIC CATCHMENT AREAOrganised by Italian Exhibition Group through IEG China, in a crucial and strategic agreement with Koelnmesse, SIGEP CHINA aims to bring made-in-Italy gelato to the Land of the Dragon.And it is doing so in Shenzhen, the economic engine of the Greater Bay Area of Guandong - Hong Kong - Macao, a reference point for the entire southern Chinese market, categorised as a "first class" city on a par with Beijing, Shanghai and Canton. A market of 86 million people, with a GDP that, according to the latest available data, is close to $1,700 billion. This globally competitive business location not only excels in finance and technology but also in tourism and is therefore a formidable development pole also for our country's artisan dolce foodservice industry.But that's not all. According to data from iiMediaResearch, in terms of regions, 46.1% of gelato consumers reside in eastern and southern China, making the Greater Bay Area a particularly attractive location…

Italy, 09/05/2023 (informazione.news - comunicati stampa - cibi e bevande)

Organised by Italian Exhibition Group through , in a crucial and strategic agreement with .
And it is doing so in , categorised as . A market of , with that, according to the latest available data, is close . This globally competitive business location not only excels in finance and technology but also in tourism and is therefore .
But that's not all. According to data from , in terms of regions, 46.1% of , making the Greater Bay Area a .

The  exhibition route will wind its way through . Sectors ready to welcome .
. The focus will be on (the Gelato China Cup will take place with the Chinese selection valid for participation in the Gelato World Cup scheduled at Sigep 2024 in Rimini); and .

And on the subject of dolce foodservice art, , has developed in the Land of the Dragon to attract younger people to this product with : their shape recalls or sites. Cultural creations that are now typical in the marketing strategies of the most famous historical tourist spots in China .

SIGEP CHINA will be staged  as , Southern China's leading food fair, promoted by  well-known , covering 40,000 square metres.

The dates for SIGEP CHINA have already been set as .

:
Marco Forcellini , Press Office Manager, marco.forcellini@iegexpo.it
Silvia Giorgi , International Press Office Coordinator, silvia.giorgi@iegexpo.it, +39-0541-744814

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