1 IN 3 PEOPLE DON'T EXPERIENCE ENOUGH JOY AT HOME - IKEA'S LIFE AT HOME REPORT EXPLORES WHY

Four key ingredients for joy at home: Four key ingredients for joy at home: 4.    Making Connections "Home is a place of joy for two-thirds of people, yet one-third don't experience it as much as they'd like," says Belén Frau, Global Communication and Positioning Manager at IKEA Retail (Ingka Group). "Our Life at Home Report insights reveal that joy can come from small moments of self-expression, comfort, and play. Small everyday acts can make a big difference." To help inspire...

Four key ingredients for joy at home:

4.    Making Connections

"Home is a place of joy for two-thirds of people, yet one-third don't experience it as much as they'd like," says Belén Frau, Global Communication and Positioning Manager at IKEA Retail (Ingka Group). "Our Life at Home Report insights reveal that joy can come from small moments of self-expression, comfort, and play. Small everyday acts can make a big difference."

To help inspire joyful living, IKEA collaborated with Ulises Studio to create conceptual 'imaginary rooms' reflecting emerging home trends identified in this year's report: Bedrotting, Kidulting, Big Talk, Biophilic Design, and Smart Home Harmony. These artistic interpretations feature real IKEA products to showcase how people can bring inspiration into their own spaces.

Read more: https://www.ingka.com/newsroom/latest-news/

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