Power of the Press Release: 4 Components Your Press Releases Can't Do Without

Headline: What better way to stand out from the competition and spark the interest of your readers than with an attention-grabbing headline? Explain the topic and why it's beneficial to your reader.

Headline: What better way to stand out from the competition and spark the interest of your readers than with an attention-grabbing headline? Explain the topic and why it's beneficial to your reader.

Short and concise content: An important and often overlooked element of a successful press release is the length of the document. With short attention spans and a saturated marketplace, ensure your pertinent points are included within the first few sentences of your release.

Quotes: A useful way to convey what the release means to the company and its future. Quotes allow a company to describe the significance of the announcement by clarifying its meaning and offering additional context.

Resources: Include useful information that encourages your readers to learn more such as a company boilerplate, contact information or links to other sites that offer useful content on the same topic.

For further information and discussion around press release best practices, read the latest article by Phillip Thune, CEO of Textbroker, on PR Newswire's Small Business Toolkit: http://bit.ly/1DU7aWS.

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