Xi'an extends a global invitation to celebrate the Chinese New Year in the ancient capital city
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From January 1st to February 9th, Xi'an launches 46 key events and 255 mass cultural events that are centering around 9 themes, including New Year temple fairs, cultural performances, intangible cultural heritage performances, and colorful lantern shows. Tourists from all over the world can enjoy a brand-new experience that combines the "Cultural New Year", the "Happy New Year", and the "Foodie New Year".
In order to allow more global visitors to experience the joyful atmosphere of the Chinese New Year and understand the cooperative opportunities brought by Xi'an's booming economy, the city also specially invites 15 countries' ambassadors to China to "celebrate the Chinese New Year in Xi'an". Meanwhile, a large-scale Silk Road gala is about to begin: the online celebrities and the online media from the countries along the Belt and Road will share these great moments at Xi'an with the rest of the world; the Silk Road artists will compete on a single stage, conduct cultural exchanges, and convey good-neighborliness and friendship.
Xi'an takes advantage of its historical and cultural resources to create a first-class world tourist destination city, launch a series of cultural tourism brand activities, and create a distinctive urban cultural brand. According to data released by the Xi'an Culture and Tourism Bureau, Xi'an received more than 300 million tourists from home and abroad in 2019 and earned a total tourism revenue of more than 310 billion yuan.
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