Information Technology
XTM International acquires TXTOmedia, redefining multimedia localization with text-to-video innovation
The addition of TXTOmedia to the portfolio allows XTM, for the first time ever, to offer an end-to-end solution for managing the entire content journey, from video creation to localization and publishing, thus setting a new standard for global content management.
The acquisition comes at a pivotal time for global growth leaders. The demand for video content continues to rise, pushing enterprises to find more efficient ways to produce and localize multilingual videos at scale. Consumers expect experiences tailored to their individual preferences — whether that's reading, listening, or watching.
Brands able to personalize and localize multimedia content gain competitive edge in international markets by fostering customer engagement and growth. Adding TXTOmedia to the XTM portfolio will enable customers to create rich, cross-modal content experiences with greater simplicity, automation, and scale - ready for any market.
TXTOmedia's video engine automatically specifies fragments from your source documentation to create animated and live-action video content, complete with AI-generated voiceovers, onscreen text, and subtitles. From simple instructional clips to complex production sequences, F100 TXTOmedia customers have been able to cut traditional video production costs by half.
Traditional video post-production for localization is a memory with TXTOmedia.
Native integrations with XTM Cloud TMS and Rigi software localization allow customers to effortlessly localize voice, text, and software visuals in over 100 languages–maintaining consistent messaging. Customer loyalty builds via instant access, localized training and support videos.
TXTOmedia slashes process time between written documentation to localized videos by removing the friction of multiple hand-offs between teams and tools. Whenever source content is updated, localized videos automatically regenerate, ensuring compliance and consistency across all channels in all markets. This integrated, one-stop platform ultimately helps enterprises, even those with the largest portfolios, speed time-to-market and maximize impact.
Ian Evans
CEO of XTM International
Wouter Maagdenberg
CEO of TXTOmedia
XTM International empowers enterprises to expand into global markets faster by streamlining and fully automating localization processes through its suite of AI-powered solutions: XTM Cloud TMS, XTRF Translation Business Management, Rigi Software Localization and Visual Preview, and TransifexTMS. The combination of these solutions provides a fully integrated and comprehensive Translation Platform which allows global businesses to reach customers more quickly and effectively while boosting the bottom line. Powered by cutting-edge technology, supporting 585 languages, and offering 50+ integrations, the XTM Translation Platform delivers the future of localization to 20,000 unique active users worldwide.
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