Sport

South Africa Leads the Charge in Africa's Phygital Sports Revolution

At a high-profile phygital event in Johannesburg, crowds were treated to a high-energy Phygital Football tournament, where teams first battled it out on a football video game before hitting the pitch for a five-a-side showdown — combining scores from both, to crown the winner. At a high-profile phygital event inJohannesburg, crowds were treated to a high-energy Phygital Football tournament, where teams first battled it out on a football video game before hitting the pitch for a five-a-side...
PR Newswire
28/03/2025

Official partnership agreement with the Los Angeles Dodgers

Additionally, TEL will be a presenting partner for the "Shohei Ohtani 50/50 Bobblehead" event, scheduled to be held on August 27, 2025. Additionally, TEL will be a presenting partner for the"Shohei Ohtani 50/50 Bobblehead"event, scheduled to be held on August 27, 2025 . Founded in 1963, TEL has grown into a global leader in semiconductor production equipment with 87 sites in 19 countries and regions. In the U.S., TEL has three development centers and 18 offices in 11 states…
PR Newswire
27/03/2025

CHINA CYCLE 2025: Connecting the World Through Cycling Innovation

This year's edition introduces four major upgrades: expanded exhibition space with optimized layouts, enhanced collaboration with international media, refined thematic pavilions for smoother navigation, and immersive product experiences with interactive features. This year's edition introduces four major upgrades: expanded exhibition space with optimized layouts, enhanced collaboration with international media, refined thematic pavilions for smoother navigation, and immersive product...
PR Newswire
27/03/2025

Bulat Utemuratov Foundation opens Kazakhstan's First Multi-Functional Community…

The center features a 233-seat cinema hall, a 328-seat lecture hall, multiple exhibition and conference rooms, creative studios, coworking spaces, and a library. It also includes a large multi-purpose sports hall with spectator seating, as well as outdoor football, basketball, volleyball, and tennis courts. Additional amenities such as workout zones, a walking alley, and an amphitheater for community events further enrich the complex. Programs include robotics, chess, dance, and crafts for…
PR Newswire
20/03/2025

United Soccer League Adopts Promotion and Relegation System, Ushering in a New…

The USL becomes the first professional sports league in the U.S. to adopt this global model, creating an interconnected three-tiered men's professional soccer system, where teams earn promotion to a higher division or face relegation to a lower division based on their performance during the season. With this historic step, the USL aligns with the world's top leagues—including the English Premier League, La Liga and Bundesliga—where promotion and relegation raises the stakes of every match…
PR Newswire
19/03/2025

Esports World Cup Foundation Announces 40 Clubs Selected for Its $20 Million…

Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Program members' financial stability and brand growth. To achieve this, the 2025 Program will focus on fueling global fan growth across all borders and games through impactful storytelling and creative campaigns. Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Program members' financial…
PR Newswire
17/03/2025

ATLASSIAN WILLIAMS RACING ANNOUNCES PARTNERSHIP WITH GLOBAL DIGITAL…

Under the partnership, Brillio becomes the Official Digital Transformation Partner of Atlassian Williams Racing and will work exclusively to support digital transformation initiatives within the team. Brillio has a proven approach to helping customers adapt, compete and win by applying its expertise in data, AI, platform engineering, cloud and infrastructure services. Brillio will also become an Official Data and AI services partner to Williams. Over the term of the agreement, Williams will be…
PR Newswire
13/03/2025

Hantec Markets Partners with Fortaleza EC in New Sponsorship Deal

The partnership will introduce a range of exciting fan engagement activities, such as exclusive behind-the-scenes experiences, special promotions, giveaways, and events, bringing the excitement of football and trading together. The partnership will introduce a range of exciting fan engagement activities, such as exclusive behind-the-scenes experiences, special promotions, giveaways, and events, bringing the excitement of football and trading together. "We are thrilled to become a part of...
PR Newswire
13/03/2025

Brentford FC become the third Premier League football club to integrate…

James Prosser, Global Sports Director of SmartFrame Technologies, said: "It gives me great pleasure to welcome Brentford FC to the SmartFrame family. We have already built a strong rapport with the club's commercial team over the past few months, and their positivity and openness have made it clear that we share many common values. As more high-profile organizations join us, we move closer to our goal of revolutionizing online image publishing and commercialization." James Prosser…
PR Newswire
13/03/2025

JD.com, Inc. (JINGDONG) Named Official E-commerce Innovation Partner of UEFA…

"We are thrilled to welcome JD.com, Inc., a global leader in online retail, as the UEFA Champions League's official e-commerce innovation partner. Our partnership will help bring fans all over the globe closer to the action and together we aim to foster greater engagement and unique opportunities for fans to celebrate their love of the game," said Guy-Laurent Epstein, Joint Managing Director, UC3. "We are thrilled to welcome JD.com, Inc., a global leader in online retail, as the…
PR Newswire
10/03/2025

WTA and PIF create the PIF WTA Maternity Fund Program, the first-ever paid…

Through the PIF WTA Maternity Fund Program, WTA players will for the first time receive paid maternity leave up to 12 months, and have access to grants for fertility treatments to build families, as well as other benefits. From launch, the PIF WTA Maternity Fund Program will offer benefits to more than 320 eligible WTA players. Through the PIF WTA Maternity Fund Program, WTA players will for the first time receive paid maternity leave up to 12 months, and have access to grants for fertility...
PR Newswire
06/03/2025

Hexaware Announces Collaboration with San Francisco Unicorns to Boost Fan…

As part of the association, the technology solutions company will be recognized as the San Francisco Unicorns' Official Partner. In addition to featuring Hexaware branding on the team's helmets and caps, the company will also receive a perimeter signage display. As part of the association, the technology solutions company will be recognized as the San Francisco Unicorns' Official Partner. In addition to featuring Hexaware branding on the team's helmets and caps, the company will also receive…
PR Newswire
06/03/2025

A new report by McKinsey & Company and the World Federation of the Sporting…

Report findings Report findings Over the past year, the sporting goods industry has persevered through economic volatility, geopolitical tensions, and evolving consumer behavior. Softening growth—projected to be 6 percent annually from 2024 to 2029—is compelling executives to focus equally on the top and bottom lines. Still, the report found that 44 percent of industry executives are feeling 'optimistic' or 'rather optimistic' about 2025, signaling their cautious confidence in seizing...
PR Newswire
05/03/2025

United Soccer League and MAMMOTION Kick Off Partnership to Bring Superior Lawn…

The two-year partnership will focus on engaging leagues, clubs, and fans through various initiatives during the 2025 and 2026 seasons, with plans to expand access to MAMMOTION's premium lawn care products throughout the soccer ecosystem. MAMMOTION's suite of robotic mowers, including the LUBA 2 AWD, YUKA, LUBA mini AWD and YUKA mini, will also be featured at select USL and club events. The two-year partnership will focus on engaging leagues, clubs, and fans through various initiatives during...
PR Newswire
04/03/2025

/C O R R E C T I O N -- Chivas Regal/

LONDON, March 3, 2025 /PRNewswire/ -- Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand's growing influence in modern sports culture. LONDON , March 3, 2025 /PRNewswire/ -- Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driverCharles Leclercas its Global Brand Ambassador in a multiyear partnership, highlighting the brand's growing influence...
PR Newswire
03/03/2025

Yuwell Medical Joins CFA Team China as Official Partner: Elevating Health…

At the ceremony, Zhao Shuai, Vice President of Yuwell Medical, emphasized the deep connection between sports and health, stating: "Sports are not just about strength and speed—they embody the pursuit of health, excellence, and unity. Football inspires millions, and the dedication and teamwork of its players reflect Yuwell Medical's core values. Through this partnership, we will apply our latest medical innovations to sports healthcare, helping athletes maintain peak performance and…
PR Newswire
03/03/2025

CHARLES LECLERC AND CHIVAS REGAL HIT THE RIGHT NOTE IN NEW GLOBAL PARTNERSHIP

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and creativity along the way, exploring Charles' passion points off the racetrack, with the first being music. Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and...
PR Newswire
03/03/2025

YINZCAM NAMES FORMER TOTTENHAM HOTSPUR HEAD OF DIGITAL PRODUCTS AS VICE…

"Russell brings vision, innovative ideas, product expertise, and his love of all things sport to YinzCam," said Narasimhan. "His integrity and his intellect set him apart. I was privileged to collaborated with him closely over the last two years, and I have come to value, appreciate, and admire him as a person and as a professional. I am beyond delighted that Russell will head up our U.K. operation and our future growth in Europe." "Russell brings vision, innovative…
PR Newswire
27/02/2025

Activewear Market to Grow Rapidly, Surpassing USD 511.2 Billion by 2030

IMR
26/02/2025

Air Sports Equipment Market to Grow at 13.3% CAGR, Reaching USD 753.2 Million by…

IMR
26/02/2025

zondacrypto Shifts Gears as First Crypto Sponsor of Italy's Iconic Strade…

Who and what:zondacrypto, a leading regulated European digital currency exchange, has announced its partnership as the first-ever Official Crypto Exchange Sponsor of Strade Bianche and Milano-Sanremo.When: Who and what:zondacrypto, a leading regulated European digital currency exchange, has announced its partnership as the first-ever Official Crypto Exchange Sponsor ofStrade BiancheandMilano-Sanremo. When: Where : The Events: Despite its relatively short...
PR Newswire
26/02/2025

Wire to Sponsor GMT94 Supersports Team: A Partnership Built on Precision…

"In racing, as in cybersecurity, the smallest details make the biggest difference," says Benjamin Schilz, CEO at Wire. "Every second, every decision counts. GMT94 operates in an environment where trust, innovation, and performance determine success. Values that align perfectly with Wire's mission to deliver best-in-class secure communication for organizations that cannot afford to fail." "In racing, as in cybersecurity, the smallest details make the biggest…
PR Newswire
26/02/2025

Sports Technology Market worth $68.70 billion by 2030 - Exclusive Report by…

Browse in-depth TOC on "Sports Technology Market" 220 – Tables200 – Figures250 – Pages Browse in-depth TOC on "Sports Technology Market" 220 – Tables 200 – Figures 250 – Pages Sports Technology Market Report Scope: Wristwear in wearables to hold high market share in the technology segment in the sports technology market. Wristwear like smartwatches and fitness trackers are a prominent wearable technology, which combines timekeeping with enhanced connectivity features...
PR Newswire
25/02/2025

TWG Global launches TWG Motorsports with brands across F1, INDYCAR, NASCAR and…

Established in late 2024 by TWG Global co-chairs Mark Walter and Thomas Tull, TWG Motorsports is focused on setting a new standard for racing. Their commitment to driving innovation by utilizing next-generation technologies and leveraging synergies continues a history of commitment to sports as evidenced by a TWG Global sports portfolio that includes the Los Angeles Dodgers, Chelsea Football Club, Professional Women's Hockey League and stakes in the Los Angeles Lakers and other ventures. TWG…
PR Newswire
25/02/2025
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