Elettronica
Monogram Mania and the Rise of Tech Couture: HONOR Unveils the Tech and Fashion Trends to Watch with WGSN
As we look forward to a brighter 2022, consumers are rewriting the mantra of how they want to live their lives. WGSN refers to this shift in consumer behavior as ' ' – which sees consumers indulging in an ever-growing desire to escape the ordinary and seek captivating moments that uplift, augment, and reignite optimism for the future. " ", says WGSN
WGSN revealed that monogram looks are here to stay, with consumers embracing new ways to express their style and elevate their fashion identities through bold statement looks. "
In light of the growing demand for monogram and the resurgence of trendsetters proudly sporting brand logos in a nod to 90's nostalgia, the HONOR 50 has been designed in a range of stunning colors and catwalk inspired options including HONOR Code
" ".
The heightened desire for self-expression has given rise to the need for technology that not only looks great on the outside but is also packed full of capabilities on the inside to enable more creative forms of content creation.
At a time when our screens became the gateway to the rest of our lives, consumers desired wonder-invoking moments to bring back joy and counter the uncertainty and fear induced by the pandemic. WGSN refers to this consumer behavior as 'Stimulating Escapes'. Adrien Mollet , Lead Consultant at WGSN, comments,
As the metaverse gains traction and our physical and digital worlds become increasingly entwined, consumers will place more value on vlogging and creating digital assets to make a statement about who they are as a person.
To address the surge in vlogging, the HONOR 50 comes packed with an advanced camera set-up, allowing users to switch between front and rear cameras while filming using multi-video shooting modes. With the flexibility to film from more than one perspective, creators are now able to document and express their true emotions, experiences and identities in real time, allowing more meaningful connections with their audiences.
HONOR invited WGSN , joined by a panel of experts, including Matthew Drinkwater , Head of Fashion Innovation Agency at the London College of Fashion, Liza Urla , Jewelry Expert and Founder and Creative Director of Gemologue, and Amelia Liana, a fashion vlogger who has amassed over 500K Instagram followers for her creative style videos, alongside Yuan Ze, Chief Designer at HONOR, to discuss the trends shaping the fashion and technology industry today, and how the new HONOR 50 gives stylish tech users endless possibilities for self-expression in 2021 and beyond.
The full version of the panel discussion will be available on HONOR's global YouTube channel.
To download the full Style, Smartphones and Self-Expression trends report, visit here Link.
HONOR'S cooperation with Noonoouri Video.
Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.
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