Editoria e Media
Mindshare's Provocation Sees it Ranked #1 Agency Network in WARC Media 100 With Top Three Most Awarded Campaigns of the Year
Mindshare also swept the board in the individual WARC Media 100 campaign rankings, with the top three most awarded campaigns of 2019 – all with AI and data creativity at their heart – and 16 campaigns in the top 100.
The #1 ranked campaign was for Foxtel in Australia . The campaign saw Mindshare Sydney create an AI that was able to predict when a wicket was going to fall in a cricket game and use this as a trigger to show targeted advertising to drive viewership and subscriptions for Foxtel's cricket offering. Monty correctly predicted over 1,800 wickets and saw double-digit growth in weekly sales.
The WARC Media 100 rankings, the successor to the Gunn Report, are a benchmark for media excellence, allowing marketers to compare agency performance with that of their peers. In addition to being the #1 Media Agency Network, Mindshare also has the 2 ( Shanghai ), 3 ( Sydney ) and 4 ( Mumbai ) ranked agency offices and eight of the top 50 offices in the world.
Completing the domination of the rankings, Mindshare clients KFC and Unilever took the #1 spots for Brand and Advertiser, whilst WPP was named #1 Holding Company.
Nick Emery , Global CEO Mindshare, said: "We always knew that we were the best agency in the world, now we can prove it statistically. How cool is that. My Mum is impressed! The only reason we get out of bed in the morning is to produce great work and have some fun doing it. I could not be prouder of our whole network. Thank you to all our clients who took the risks and if anyone else wants to break some rules and share our values of speed, teamwork and provocation then you know where to come!"
See Mindshare's 2019 awards here.
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