Cibi e Bevande
MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market
Charenton-le-Pont, 13 November 2025
(Euronext: MBWS) today announces the acquisition of a controlling stake in Interbrands Denmark ApS, one of Denmark’s leading distributors of wines and spirits. This partnership marks a new chapter for MBWS in Denmark, combining two complementary businesses to strengthen market presence, expand brand representation, and accelerate growth in the Danish market.
Through this acquisition, Interbrands Denmark brings to MBWS more than 20 years of expertise and success in developing and building wine and spirits brands in Denmark. Recognised for its strong market expertise, the company is the exclusive distributor of renowned suppliers, many of them represented through long-standing partnerships, providing a portfolio of brands that demonstrates a strong strategic complementarity. By joining forces, the alliance of MBWS and Interbrands Denmark is shaping one of the most dynamic distribution platforms in the Danish wine and spirits scene by enhancing its offering and deepening its relationships with brand owners and customers, while reinforcing its position as a key partner for international spirits and wines in the Danish market.
The combination of both companies is built on commercial complementarity. The integration of the respective route-to-market structures creates a comprehensive nationwide network, with strengthened coverage of the on-trade, off-trade and border trade channels. This synergy not only expands reach but also elevates service quality, ensuring brands enjoy greater visibility and customers benefit from enhanced responsiveness and expertise. This alliance also boosts operational efficiency and competitiveness on the challenging Danish market.
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Marie Brizard Wine & Spirits is a wine and spirits group operating in Europe and the United States. Marie Brizard Wine & Spirits stands out for its expertise, a combination of brands with a long tradition and a resolutely innovative spirit. Since the birth of the Maison Marie Brizard in 1755, the Marie Brizard Wine & Spirits Group has developed its brands in a spirit of modernity while respecting their origins. Marie Brizard Wine & Spirits is committed to offering its customers bold and trusted brands full of flavour and experiences. The Group now has a rich portfolio of leading brands in their market segments, including William Peel, Sobieski, Marie Brizard, Cognac Gautier and San José.
Marie Brizard Wine & Spirits is listed on Compartment B of Euronext Paris (FR0000060873 - MBWS) and is part of the EnterNext© PEA-PME 150 index.
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