BIC: Q3 & 9M 2025 Net Sales

       Clichy, France – October 28, 2025THIRD QUARTER & NINE MONTHS 2025 NET SALES Soft performance in Q3 leading to 2025 outlook revisionAnnounced divestiture of BIC’s Cello activities in India Q3 2025 net sales were 519 million euros, up +0.3% at constant currency, down -3.3% excluding Tangle Teezer: Human Expression:Q3 net sales were 192 million euros, down -0.5% at constant currency. Continued sequential improvement was driven by a strong performance in the...

Clichy, 28/10/2025 (informazione.news - comunicati stampa - servizi)

       

Clichy, France – October 28, 2025

THIRD QUARTER & NINE MONTHS 2025 NET SALES

Soft performance in Q3 leading to 2025 outlook revision

Announced divestiture of BIC’s Cello activities in India

Q3 2025 net sales were 519 million euros, up +0.3% at constant currency, down -3.3% excluding Tangle Teezer:

Announced sale of BIC’s Cello activities in India : Following a strategic review of BIC’s activities in India, the Group concluded that the growth and profitability profile of its Cello manufacturing and commercial capabilities were no longer aligned with its ambitions.

FY 2025 outlook updated : Following the soft performance in Q3, which is expected to continue in Q4 and after a thorough assessment of the tariffs landscape in the US, the Group now aims for:

Group Net Sales Figures

Rob Versloot, CEO, commented :

“As I begin my journey as CEO of BIC, I’m honored to lead a company with such a strong legacy and deep consumer trust, and I am excited about the opportunities ahead.

2025 is a challenging year for BIC. Our global operations have struggled in the face of a tough environment, and we experienced negative organic growth during the first nine months of the year. Our performance in the US continues to be challenged, while we saw areas of growth in other regions driven by value-added products and strong Back-to-School season in several countries.

Tangle Teezer continued to perform strongly. However, other acquired businesses weighed negatively on our financial performance. One of my first actions was to complete the divestiture of our Cello activities in India.

As a result, the revision of our 2025 outlook was a necessary step.

My goal is to build a solid foundation for the Company while sharpening our focus on operations. I am determined to act swiftly to define a clear plan for the next chapter of BIC.”

2025 Outlook updated

Following thorough assessment of the tariffs landscape in the US, the outlook for 2025 now includes the full impact of tariffs:

Operational Trends by Division

Human Expression

9M 2025 Human Expression net sales were down -5.6% at constant currency.

Q3 2025 Human Expression net sales were down -0.5% at constant currency, a strong sequential improvement since the beginning of the year driven by solid performance in the US.

Flame for Life

9M 2025 Flame for Life net sales were down -7.2% at constant currency.

Q3 2025 Flame for Life net sales were down -4.3% at constant currency. Despite significant progress in the US market trends since the beginning of the year , performance remained challenging in North America in Q3, as well as in Europe and Latin America.

Blade Excellence

9M 2025 Blade Excellence net sales were up +12.8% at constant currency mainly driven by the positive contribution from Tangle Teezer. Net sales were down -3.0% excluding Tangle Teezer.

Q3 2025 Blade Excellence net sales were up +7.4% at constant currency driven by Tangle Teezer, which continued to grow double-digits. Excluding Tangle Teezer , net sales were down -6.1%, notably due to challenging market trends in the US and poor performance in the Middle East and Africa.

BIC ANNOUNCES THE DIVESTITURE OF ITS CELLO ACTIVITIES IN INDIA

BIC announces today that it has signed an agreement to sell its Cello stationery activities in India to a consortium of investors led by Authum Investment & Infrastructure Limited. The transaction is expected to close by the end of the year.

Following a strategic review of BIC’s activities in India, the Group concluded that the growth and profitability profile of its Cello manufacturing and commercial capabilities were no longer aligned with its ambitions. This transaction is not expected to have a material impact on the Group’s net sales or adjusted EBIT margin in 2025.

Rob Versloot, CEO, said : “This transaction marks a first step to prepare the new chapter of the Group. Despite our repeated turnaround efforts, the performance of our Cello activities has not met our ambitions. It is my responsibility to sharpen our focus and act swiftly, while continuing to invest with determination in markets where we have a winning strategy.”

Appendix

Net sales by geography (in million euros)

Net sales by division (in million euros)

Impact of change in perimeter and currency fluctuations on net sales

Glossary

A presentation related to this announcement is also available on the BIC website ( www.bic.com ). This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to many risks and uncertainties. A description of the risks borne by BIC appears in the section "Risk Factors and Management" in BIC's 2024 Universal Registration Document (URD) filed with the French financial markets authority (AMF) on March 27, 2025.

Conference call

BIC's Q3 2025 net sales conference call and webcast will be hosted by Rob Versloot, CEO, and Chris Dayton, interim CFO, on Wednesday, October 29, 2025, at 8:30 AM CET:

Contacts

Agenda

All dates to be confirmed

About BIC

A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 13,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-Color™, BodyMark®, Cristal®, Inkbox®, BIC Kids®, Lucky™, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and to see BIC’s full range of products visit www.bic.com . Follow BIC on   LinkedIn ,   Instagram , YouTube  and TikTok .

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Circana data in value: period from July to September 2025
Circana data in value: period from July to September 2025. Estimated total lighter measured market (c.70% total market coverage)
Circana data in value: period from July to September 2025

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