HEINEKEN opens global R&D Centre in the Netherlands to lead brewing innovation and next-generation product development

​​His Majesty King Willem-Alexander officially opened HEINEKEN’s Global Research & Development Centre in Zoeterwoude, the Dr. H.P. Heineken Centre.The Dr. H.P. Heineken Centre, next to Europe’s largest brewery, focuses on creating legendary new beers and beverages that delight consumers worldwide.The €45 million investment underscores HEINEKEN's status as the pioneering beer company as well as its commitment to continued leadership in the Dutch food technology sector. Amsterdam,...

Zoeterwoude, 11/06/2025 (informazione.news - comunicati stampa - cibi e bevande)

Amsterdam, June 11, 2025 -

As drinking occasions diversify, consumers are embracing new flavours, more natural ingredients, and are increasingly opting for low- and no-alcohol choices. With cutting-edge labs, sensory research facilities, packaging development departments and other resources, the Dr. H.P. Heineken Centre will accelerate product development and brewing advances to meet these changing needs. These innovations can include the next evolution of Heineken® 0.0, a new premium lager next to Heineken®, or beyond beer options for entirely new serving occasions.

Through this new Centre, HEINEKEN continues to lead in meeting changing consumer needs and beer innovations, ensuring the creation of drinks with legendary brands and experiences for present and future generations.

Dolf van den Brink, Chairman of the Executive Board/CEO at HEINEKEN: “

Hubert te Braake, Director of Research and Development at HEINEKEN: “ ”

Strategically located near the Delft University of Technology and Europe’s largest brewery, the Centre bridges academic research, brewing expertise, and global market needs. The Centre is home to innovative, cross-disciplinary collaboration between HEINEKEN’s international R&D teams, universities, and suppliers, driving improvements in sustainable brewing and fermentation science.

Professor Jack Pronk, Head of the Department of Biotechnology at Delft University of Technology:

The Centre is named after Dr. Henry Pierre Heineken (1886–1971). As a Doctor of Chemistry, the second-generation brewer developed and implemented quality improvements and innovative, laboratory-fueled ideas. His profound knowledge of chemistry and sharp business acumen positioned Henry Pierre as the first successor to HEINEKEN founder Gerard Adriaan Heineken and his wife, Mary Tindal, in 1914.

Photos of the opening ceremony will be made available on this website shortly after the opening around 15:00 CET.

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 350 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Marlous den Bieman
E-mail: pressoffice.heineken@heineken.com
Tel: +316 237 583 85