Salute e Benessere
EssilorLuxottica and Meta to launch Oakley Meta, creating a new category of Performance AI glasses for athletes and fans alike
– EssilorLuxottica and Meta Platforms announced Oakley Meta, a new category of Performance AI glasses that pair Meta’s industry-leading AI technology with Oakley’s pioneering design and PRIZM lenses to transform how consumers experience their biggest wins – on and off the field. Following the category-defining success of Ray-Ban Meta, the #1 selling AI glasses in the world which have sold millions of units since launch, Oakley Meta glasses will be the next product line to come from this long-term partnership.
Oakley Meta HSTN, the first product in the collection, will include key tech improvements, including Ultra HD 3K recording, so videos will be clearer and higher resolution than Full HD (1080p). People can enjoy their favorite music and podcasts with powerful open-ear speakers seamlessly integrated into the frames. Oakley Meta HSTN will also provide 40% longer battery life, lasting up to eight hours of typical use and up to 19 hours on standby. The glasses come with a charging case that can deliver up to 48 hours of charging on the go.
Consumers have the option to fit their Oakley Meta HSTN with Oakley PRIZM Lens technology, one of the most advanced innovations in lens design. This revolutionary technology fine-tunes the light spectrum, amplifying color while filtering out visual noise. This allows subtle visual cues to come sharply into view, helping wearers see more, react quicker, and perform at their peak.
“ ” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “ ”
“ ,” said Caio Amato, Global President of Oakley. “ ”
The Oakley Meta HSTN collection includes six frame and lens color combinations, designed to be prescription lens-compatible:
A Limited-edition version of Oakley Meta HSTN will mark 50 years of Oakley design, honoring the brand’s legacy while charging into a new era of Meta innovation, featuring gold accents with gold 24K PRIZM Polar lenses. The Limited Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD coming later this summer. Oakley Meta HSTN will be available in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland and Denmark. Oakley and Meta will be working to bring Oakley Meta HSTN to Mexico, India, and UAE later this year.
EssilorLuxottica and Meta have been collaborating successfully since 2019. Ray-Ban Meta glasses, which debuted in 2023, broke through smart eyewear barriers by striking the right balance between aesthetic, functionality and wearability, leading to widespread consumer adoption.
To celebrate the launch, Oakley and Meta will debut a new global campaign starring 3-time Super Bowl Most Valuable Player and longtime Oakley Athlete Patrick Mahomes and World Cup winner and Oakley Athlete Kylian Mbappé. The duo brings their signature style highlighting the new Oakley Meta HSTN. The glasses will also appear for the first time at sporting events, starting with Fanatics Fest on June 20, followed by UFC International Fight Week from June 25-27.
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