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Increasing Health Consciousness Among Consumers to Shift the Global Prebiotic Ingredients Market
will continue to be the biggest market for prebiotic ingredients by 2026 as fiber intake in the region is generally high compared to other regions. Similarly, , , and will occupy the second, third, and fourth places, respectively, over the forecast period. The share of consumers globally associating prebiotics with immune and digestive health is increasing and expected to drive demand.
"There is a rising demand from the millennial and Gen Z populations for functional beverages—from enhanced water to nutrient-enriched juices and other beverages," said "Creating functional beverages with benefits that resonate with consumer interests is a challenge, and ingredient manufacturers are striving to achieve it. With increasing preference for spoonable and drinkable yogurt among consumers, the demand for inulin and FOS is expected to increase."
Sharma added: "The shift in consumer demand is driving product formulators and ingredient manufacturers to rethink product-differentiating strategies with supportive scientific claims and evidence. Furthermore, ongoing deep research and understanding of gut health in stress signaling, inflammation mitigation, and satiety have encouraged ingredient manufacturers to explore novel prebiotic ingredients, and this is expected to result in rapid development in the future."
The need for balanced nutrition with a smart choice of nutrients that sustainably support inner defenses will drive the demand for health ingredients in the next four to five years. This presents lucrative growth prospects for market participants, including:
is the latest addition to Frost & Sullivan's research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.
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