Ahead of Boxing Day; 1 in 4 online 'shoppers' in the UK is a bot, new study finds.
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"Highly active eCommerce markets are always a target for bots, scammers, fraudsters and other forms of malicious and automated activities" said CHEQ's CEO, Guy Tytunoivch, "So we're not shocked at the numbers. Coupled with the fact that bots and fake users continue to make up a larger and larger portion of global web traffic, it makes sense that we're seeing such numbers in a leading market like the UK."
Studies have shown over recent years that the internet is increasingly made up of bot traffic, taking a heavy toll on online business, including an estimated $20 billion lost to eCommerce fraud and $22 billion lost in marketing and advertising costs.
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