Sport

Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical…

The event welcomed WFSGI members adidas, Arena, ASICS, Decathlon, Nike, On, Puma, Speedo, Specialized and Shimano, alongside leaders from the World Health Organisation, the International Olympic Committee, Business at OECD (BIAC), the World Economic Forum, and global Ministers of Health. Introducing the report,WFSGI CEOEmma Zwiebler issued a call to action for increased cross-sector collaboration, explaining:"This is not just a health issue — it's an economic, social and...
PR Newswire
23/05/2025

JETOUR T1 Enters Egyptian Market, Teams Up with Al Ahly Club to Explore the…

Deepening the Egyptian Market: Localization Strategy Drives a Win-Win Ecosystem Deepening the Egyptian Market: Localization Strategy Drives a Win-Win Ecosystem As one of the fastest-growing auto brands in recent years, JETOUR has achieved a global cumulative sales volume of over 1.7 million units in six years. In 2024, its annual sales exceeded 560,000 units, with a year-on-year growth rate of over 80%, creating the "JETOUR Speed" that has amazed the industry. Mr. Dai Lihong…
PR Newswire
22/05/2025

Hankook Tire Signs Official Sponsorship Deal with Saudi Pro League Football Club…

Through this sponsorship, Hankook Tire aims to strengthen its global sports marketing efforts by establishing a strategic alliance with Al-Ittihad. By leveraging the club's high profile—bolstered by world-renowned players such as Karim Benzema and Moussa Diaby—the company seeks to further elevate its position as a top-tier premium brand in the global market. Through this sponsorship, Hankook Tire aims to strengthen its global sports marketing efforts by establishing a strategic alliance with…
PR Newswire
22/05/2025

OKX and McLaren F1 Team Reveal Riviera Livery Honoring F1 Heritage

Just as the M7A broke new ground in 1968, delivering McLaren its first F1 win and introducing the now-legendary papaya, this new design marks a new milestone: OKX becoming the first cryptocurrency exchange to receive a MiCA license, opening the door to a New Alternative in European finance. Just as the M7A broke new ground in 1968, delivering McLaren its first F1 win and introducing the now-legendary papaya, this new design marks a new milestone: OKX becoming the first cryptocurrency exchange...
PR Newswire
21/05/2025

Vantage Wins "Best Motorsports Sponsorship" for Scuderia Ferrari HP Partnership

As Official Partner of the Formula 1 team, Vantage has strengthened its global presence through high-impact campaigns that highlight the shared values of innovation and excellence between both brands. This partnership engages motorsports fans and traders worldwide, celebrating the relentless pursuit of progress. As Official Partner of the Formula 1 team, Vantage has strengthened its global presence through high-impact campaigns that highlight the shared values of innovation and excellence...
PR Newswire
21/05/2025

ASTON MARTIN ARAMCO LAUNCH THIRD I / AM DROP WITH UNIQUE SANTAN CUP…

This is more than a match. It's a cultural crossover, where football, music, and now Formula 1 collide in one of the most iconic sporting locations in the world. It's about uniting fanbases, creating unforgettable moments, and celebrating the energy of sport at its best. And with the launch of this DROP, fans have the chance to own a piece of it with exclusive merch, a rare collectible, and once-in-a-lifetime access, made just for the I / AM community. This is more than a match. It's a…
PR Newswire
20/05/2025

Race Walking Emerges as the Next Big Cardio Trend: Fast Walking for Optimal…

Unlike a leisurely stroll, Race Walking involves dynamic, purposeful movements designed to elevate your heart rate rapidly. Utilizing vigorous arm swings, hip rotation for increased stride length, and strong calf pushes to propel forward, Race Walkers engage their entire body in ways most traditional exercises cannot match. Unlike a leisurely stroll, Race Walking involves dynamic, purposeful movements designed to elevate your heart rate rapidly. Utilizing vigorous arm swings, hip rotation for...
PR Newswire
20/05/2025

Duni Group Becomes Official Event Partner and Supplier of Sustainable Packaging…

The partnership aligns with both parties' ambitions to promote the United Nations' Sustainable Development Goals - with a focus on both environmental and social aspects - and to support youth development through sport and community. The partnership aligns with both parties' ambitions to promote the United Nations' Sustainable Development Goals - with a focus on both environmental and social aspects - and to support youth development through sport and community. - "We are very excited to...
PR Newswire
15/05/2025

BOMBAY SAPPHIRE® ANNOUNCES 'ELECTRIFYING' GLOBAL PARTNERSHIP WITH E1 SERIES

The partnership seesBOMBAYSAPPHIRE become the Official Gin Partner of the UIM E1 World Championship. BOMBAY SAPPHIRE branding will appear across the Championship, with teams backed by some of the biggest names in sports and entertainment, includingMarc Anthony,Steve Aoki,LeBron James,Virat Kohli,Rafa NadalandWill Smith. In addition to the E1 Series global partnership,BOMBAYSAPPHIRE will also become Official Partners of current reigning champions Team...
PR Newswire
14/05/2025

DAHON-V Speed Tech Created Buzz at CHINA CYCLE 2025!

Tech Insights Tech Insights Visitors were introduced to DAHON-V technology via videos, posters, and live demonstrations by staff, providing clear insights into the innovative features from concept to execution. DAHON-V Speed Challenge At the heart of the show, DAHON hosted a special DAHON-V Speed Challenge. In it, DAHON's own P8 and Vélodon A4 road bike competed head-to-head with other brands. DAHON bikes stood out with superior acceleration and stability in races, hill climbs...
PR Newswire
14/05/2025

Hankook Tire Backs Thrilling Action at Vodafone Rally de Portugal 2025, Round 5…

The 2025 edition will feature 24 special stages (SS), covering a total distance of 344.5 kilometers. Among them, the legendary Fafe stage stands out as a fan favorite. Perched atop a mountain ridge, the course is famous for its dramatic jump section, where cars launch skyward over a crest before charging toward the finish line. Each year, thousands of motorsport fans pack the hillsides to witness this spectacular finale firsthand. The 2025 edition will feature 24 special stages (SS), covering…
PR Newswire
13/05/2025

StarLadder to Host 2025 CS2 Major in Budapest's 20,000-Seat MVM Dome

Kicking off on November 24, the early stages of the tournament will take place at Budapest's MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting. Kicking off onNovember 24, the early stages of the tournament will take place atBudapest'sMTK Sportpark, a recently upgraded venue with...
PR Newswire
12/05/2025

Globant takes Saudi Pro League into a new era through a Competition Management…

The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations—including lineup submissions, referee assignments, kit selection, and compliance processes. Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants. The Competition Management Suite enables seamless digital enrollment of players, automated...
PR Newswire
12/05/2025

"Own the Moment": Hisense debuts new campaign celebrating its sponsorship of the…

The "Own the Moment" campaign highlights how Hisense's state-of-the-art, innovative products and technologies are enhancing special moments for fans worldwide. The "Own the Moment" campaign highlights how Hisense's state-of-the-art, innovative products and technologies are enhancing special moments for fans worldwide. Fans can experience all excitement on the pitch and the energy of the stadium from the comfort of their living rooms with the Hisense 100" U7 TV and the…
PR Newswire
12/05/2025

A New Era for Rocky Mountain: A Group of Canadian Entrepreneurs Takes the Helm

This transition is for everyone who's helped shape Rocky Mountain's story—from weekend warriors and curious newcomers to seasoned racers and trail builders. This transition is for everyone who's helped shape Rocky Mountain's story—from weekend warriors and curious newcomers to seasoned racers and trail builders. Born from the trails and driven by a passion for the sport, Rocky Mountain will remain deeply rooted inBritish Columbia, where it all began. To that end, our research and...
PR Newswire
09/05/2025

Tencent Cloud Teams Up with C.live to Deliver Seamless, Scalable, and…

C.live is dedicated to empowering businesses, event organizers, brands, and creators to broadcast high-quality live sports, events, conferences, concerts, and performing arts experiences in the UAE. Tencent Cloud will enable C.live to better overcome challenges in delivering seamless streaming services, such as latency issues, unstable performance during high-traffic events, limited scalability, bandwidth optimization inefficiencies, technical complexities, and a lack of advanced analytics for…
PR Newswire
06/05/2025

137th Canton Fair Casts a Wider Net for Fishing Supplies Manufacturers

Taizhou Source One International Co., Ltd. exemplifies this evolution. The company showcased a series of ice fishing products, including electric ice augers capable of drilling clean holes in seconds, even in harsh sub-zero environments. This innovation boosts both efficiency and safety, making ice fishing more accessible to enthusiasts of all levels. "Our ice fishing line is already popular in the U.S., Canada, and Russia," said Stella Wang, Sales Manager at Source One. "Now…
PR Newswire
05/05/2025

USA TAKES TOP HONORS IN THE INTERNATIONAL CHEER UNION 2025 WORLD CHEERLEADING…

The World Championships were live streamed globally on the Olympic Channel. The action will be re-broadcast at a later date on ESPN. The World Championships were live streamed globally on the Olympic Channel. The action will be re-broadcast at a later date on ESPN. "These athletes represent top national teams from around the world and have demonstrated amazing athleticism, artistry and teamwork," said International Cheer Union President,Jeff Webb. "Their performances have truly...
PR Newswire
01/05/2025

Hisense Kicks Off 'Own the Moment' Campaign as Official Partner of the FIFA Club…

The 'Own the Moment' campaign celebrates the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the upcoming competition. Through a series of activations around the tournament, which runs from 14 June until 13 July 2025, Hisense will strengthen the region's love for football by demonstrating how technology enhances the fan journey, whether at home or inside the stadium. The 'Own the Moment' campaign celebrates...
PR Newswire
01/05/2025

Pepsi® Announces Global Female Football Ambassadors - Alexia Putellas, Caroline…

A passionate and growing audience has fuelled the meteoric rise of women's football in becoming the fastest-growing sport on the planet. Women's football is breaking records, selling out stadiums, and captivating global audiences like never before. For 50 years, Pepsi has been at the heart of football, delivering great taste, unforgettable moments and shining a light on the sport's most legendary figures. Now, the brand is setting its sights on the next generation of stars, those who...
PR Newswire
29/04/2025

Xtep-- Market Leader in Global Running Shoe Sales and China's Marathon Event in…

Among all sportswear brands, Chinese sportswear brands have gained increasing recognition in global markets, transitioning from regional players to internationally competitive brands. With the global rise of Chinese trend culture, overseas consumers have shown growing awareness and demand toward the fashion-forward designs, high value-for-money, and deep cultural elements embedded in Chinese brands. Among all sportswear brands, Chinese sportswear brands have gained increasing recognition in...
PR Newswire
28/04/2025

How Deer Hunters Are Rewriting the Rules of Twilight with HIKMICRO HABROK 4K?

HIKMICRO HABROK 4K – The First Choice Digital and Thermal Binocular for Deer Hunters HIKMICRO HABROK4K– The First Choice Digital and Thermal Binocular for Deer Hunters HIKMICRO developed the HABROK4Kby listening to hunters. This collaboration with the global hunting community means that HABROK 4K's ultra-refined twilight performance is based on real-world feedback from the people who are putting their kit to the ultimate test. That's why HABROK4Khas superseded traditional...
PR Newswire
25/04/2025

Desert Control Completes Landmark Full Golf Course Deployment

The project, completed at Woodland Hills Country Club in California, also marks the first implementation of Desert Control's Pay-As-You-Save (PAYS) business model. This model enables clients to adopt Desert Control's water conservation solution, which improves the soil's ability to retain water and reduces irrigation needs, without any upfront cost, with clients instead paying monthly from a share of the savings achieved. For Desert Control, this initiates a stream of Monthly Recurring Revenue…
PR Newswire
24/04/2025

Former Nike VP & GM Bert Hoyt Joins dBio to Drive Next-Gen Sports & Health Tech…

dBio: Leading the Future of Health and Exercise Management dBio: Leading the Future of Health and Exercise Management Dedicated to empowering individuals to better understand their bodies, dBio helps users optimize training, accelerate recovery, and reduce injury risk through personalized, data-driven feedback. At the core of dBio's platform are its proprietary technologies: gMOTCloud, the original AI-powered kinesiology wearable capturing detailed motion and gait metrics, and...
PR Newswire
24/04/2025
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